Sex Week at Yale Schedules a ``Vivid Day'' with Appearances by Top Adult Stars and...

Mon Feb 11, 2008 2:06pm EST

* Reuters is not responsible for the content in this press release.

Sex Week at Yale Schedules a ``Vivid Day'' with Appearances by Top Adult Stars and Their Boss on Saturday, February 16th

NEW HAVEN, Conn.--(Business Wire)--
Vivid Entertainment, the world's leading adult film studio, plays
a big role in Sex Week at Yale (www.sexweekatyale.com) on the Ivy
League campus. Organizers of the event have declared Saturday,
February 16 as "VIVID DAY"
(http://www.sexweekatyale.com/schedule.htm).

   Sex Week at Yale 2008 runs from February 11-18, during which time
the campus will be buzzing more than usual about "love, sex, intimacy,
and relationships." A press release from SWAY notes, "On Yale's
storied campus, populated by some of the brightest young men and women
on the planet, many students still haven't figured out how to ask
someone on a date. Others might even believe that coitus interruptus
is a form of safe sex. Sex Week at Yale comes to the rescue!"

   The event "will mark the first time Sex Week at Yale has devoted a
full day of the week to an adult entertainment company. Vivid is best
known for its beautiful contract actresses, or Vivid Girls. Vivid
co-chairman Steven Hirsch has been credited as almost single handedly
moving the adult business into the mainstream." SWAY says the Vivid
presence will help in its mission of "getting beyond the awkwardness,
discomfort and taboo of conventional sex education programs and to get
students talking about sex openly and realistically. SWAY presents
these serious topics in an entertaining and provocative manner." It is
the third bi-annual SWAY, which its founders say "has become renowned
as a collegiate awareness program for its ability to capture students'
attention and willingness to tackle difficult issues head-on."

   On Friday February 15 Vivid Girl Monique Alexander teams up with
porn icon Ron Jeremy to debate Craig Gross and Donnie Pauling in
what's being billed as "The Great Porn Debate" moderated and televised
by Nightline ABC, with host Martin Bashir. Gross is a minister with an
anti-porn mission and Pauling is a former porn producer who started
the XXXChurch. It takes place at 8:30 pm at the LoRicco Ballroom (and
seating is limited).

   Saturday Steven Hirsch, co-founder and co-chairman of Vivid
Entertainment, will lecture to graduate students at the Yale School of
Management on "The Business of Pornography: How Vivid Made it
Mainstream" at 4:30pm. He will chart how the adult industry has
developed and where it is headed. At 7:30 pm in the Yale Law School
Auditorium Vivid Girl Savanna Samson and Ms. Alexander along with
adult film director Paul Thomas (better known as "PT"), present "The
Story in X Rated Films/Sex and Context," along with a film screening
and Q&A with students on how a well constructed script can heighten
the eroticism of an adult film. Finally, at 10:30 pm SWAY the "Skull &
Boned Party" at The TOAD. A Vivid DVD will be given to each guest and
there will be a contest called "Who Looks Most Like a Vivid Girl" to
be judged by PT, Monique Savanna.

   About Vivid:

   Founded in 1984, Vivid Entertainment Group is the world's leading
adult film company. Vivid has always placed heavy emphasis on high
quality erotic film entertainment and has created wide brand-name
awareness through its films and through a licensing and marketing
program that extends to advertising, apparel, book publishing and
other products. For more information contact rm@vivid.com.

Vivid Entertainment
800-762-4761
jackie@vivid.com

Copyright Business Wire 2008
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