Paramount creates mobile entertainment unit

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An entrance at Paramount Pictures studios is seen in the Hollywood portion of Los Angeles, California, November 4, 2007. Viacom Inc's Paramount Pictures movies studio said on Monday that it would create a division to develop and distribute programming on wireless devices. REUTERS/Danny Moloshok

An entrance at Paramount Pictures studios is seen in the Hollywood portion of Los Angeles, California, November 4, 2007. Viacom Inc's Paramount Pictures movies studio said on Monday that it would create a division to develop and distribute programming on wireless devices.

Credit: Reuters/Danny Moloshok

NEW YORK | Mon Feb 11, 2008 9:29am EST

NEW YORK (Reuters) - Viacom Inc's Paramount Pictures movies studio said on Monday that it would create a division to develop and distribute programming on wireless devices.

Media companies including Viacom have been trying to make their programming available more widely available, aiming to court advertisers who are interested in reaching consumers wherever they spend time.

(Reporting by Kenneth Li; Editing by Lisa Von Ahn)
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