Sub-Zero Launches GrowAGreenKitchen.com

Microsite Provides Practical Applications to Make Your Kitchen a
Fresher, Greener Environment
MADISON, Wis.--(Business Wire)--
Americans are moving toward living greener lives. Eating habits
and purchasing choices are changing and evidence now points to
consumers seeking ways to create green environments in the home.
Sub-Zero and Wolf's Web sites have long provided tips and expertise in
all things relating to refrigeration, cooking and kitchen design; but
recently, the companies incorporated another facet to their already
robust online tools, the microsite: GrowAGreenKitchen.com.

GrowAGreenKitchen.com was built to provide consumers, builders and
cooking enthusiasts alike with practical guidance on how to
incorporate green solutions into their kitchen. The site is divided
into three categories: energy tips, construction tips and everyday
tips.

Clicks around the various components of the virtual kitchens
reveal guidance ranging from recommendations on sustainable wood
products to solutions for nontoxic cleaning supplies to ways to lower
energy bills with innovative insulation ideas.

There are also tips that are easy to incorporate into day-to-day
life, such as the recommendation to purchase your food from local
farmers and merchants. On average, food travels 1,500 miles from the
point of origin to the final location. Using homegrown resources
greatly reduces the transportation impact.

"Today's consumers are relying on the Internet as a resource to
discover the latest in green solutions. Our goal is to provide the
best interactive experience in which visitors can learn how to make
changes -- big and small --that will sustain both their families and
the planet," remarked Christopher Parr, consumer marketing manager at
Sub-Zero, Inc., and Wolf Appliance, Inc.

In 2007, Sub-Zero was ranked on the Top 10 list of Green Brands,
according to ImagePower Green Brands Survey. The independent,
third-party research surveyed more than 3,000 consumers in the United
States and the United Kingdom. Sub-Zero ranked sixth.

Sub-Zero and Wolf's company-wide commitment to energy efficiency
and the environment extends into all facets of the company's business.
All Sub-Zero and Wolf appliances are manufactured in the United
States, eliminating the significant environmental impact of
internationally shipping materials and parts; seven Sub-Zero
refrigerator models are Energy Star rated (even Sub-Zero's largest
refrigerator consumes less power than a 100-watt light bulb); all
Sub-Zero and Wolf products meet the Environmental Protection Agency's
emission standards; and all scrap metal used in manufacturing is
reused. The company is also strongly committed to responsible and
sustainable food production and preservation, supporting local farmers
and culinary professionals who are active in the locally-grown
movement.

To learn more about this new online resource, please visit
www.GrowAGreenKitchen.com. For additional information on Sub-Zero and
Wolf products, visit subzero.com or call 1-800-222-7820.

About Sub-Zero and Wolf

Sub-Zero, Inc., is the leading manufacturer of luxury
refrigeration and freezer, wine storage and undercounter units for
residential use. Founded in 1945, Sub-Zero, Inc., is a privately held,
company in its third generation of family ownership. Headquartered in
Madison, Wis., Sub-Zero, Inc., also operates a manufacturing facility
in Phoenix, Ariz., and has more than 1,500 employees. Wolf Appliance,
Inc., is the premier maker of ranges, ovens, cooktops, and grills in
the United States. It offers ventilation products, warming drawers and
microwaves to complement its line. Since its inception more than 70
years ago, the company was the first to introduce the snap-action
griddle and the Therm-O-Ray infrared griddle. Wolf was also among the
first to introduce the convection oven into the market, and its red
knobs are now famous. Since March 2000, the company has been an
affiliate of Sub-Zero, Inc., and it employs more than 500 people. It
is based in a state-of-the-art production facility in Fitchburg, Wis.

Richards Partners
Greg Cohen, 214-891-3544
greg_cohen@richards.com
or
Sub-Zero, Inc.
Wolf Appliance, Inc.
Paul Leuthe, 608-270-3273
paul.leuthe@subzero.com

Copyright Business Wire 2008