Kaseya Empowers MSP Customer Success with New Managed Service Resource Program (MSRP)
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New Kaseya emPower Program initiative unites industry leaders to
offer MSPs education, marketing and sales assistance
ST. HELIER, Jersey--(Business Wire)--
Kaseya, a global provider of information technology (IT)
automation software for IT solution providers and corporate IT
organizations, today continued its commitment to ensuring the success
of its managed service provider customers with the launching of its
new Managed Service Resource Program (MSRP). The initiative will unite
industry leaders to deliver results-driven education, marketing and
sales programs targeted specifically to the unique needs of managed
service providers.
Part of the "Marketing Toolkit" element of Kaseya's emPower
Program, a comprehensive set of service offerings and support
resources designed to ensure successful implementation of Kaseya's IT
Automation Framework, the company developed the MSRP as a result of
its ongoing efforts to "empower" its customers to exceed expectations
and effectively transition their business to the managed services
model. Kaseya and its MSRP allies will align their strengths through
the MSRP in order to offer their mutual customers a comprehensive
blueprint for success. Working together, they will collaborate on
joint marketing initiatives, a series of informational webinars, joint
case studies and more.
"The Kaseya Managed Service Resource Program promises to provide
access to respected industry resources that can assist Kaseya MSP
customers in transitioning, managing and growing their business," said
Dan Shapero, senior vice president of marketing for Kaseya.
"Augmenting the product training and instruction already provided by
Kaseya through our emPower Program, the MSRP Partners bring a wealth
of added value in sales and marketing, education, best practices and
industry trends."
Kaseya's MSRP is open to resource partners who share the company's
belief that partnering is a key success factor and where customers are
the definitive beneficiaries. Initial MSRP Partners include Acumen
Management Group, Ltd., a sales management consulting firm; MSP
Alliance, The International Association of Managed Service Providers;
MSP Partners, a vendor alliance which provides a comprehensive source
of MSP education; MSP University, which offers a comprehensive managed
services training program; Small Business Rules!, a division of AXXIS
Technology, creators of the Service Level Agreement Model; The
Technology Marketing Toolkit, a step-by-step marketing system
specifically designed for MSPs; and THINKstrategies, a strategic
consulting firm that aids MSPs with their marketing strategies.
"Many aspiring MSPs are hungry for practical help and advice
regarding industry best practices to increase their likelihood of
success," said Jeffrey M. Kaplan, managing director of
THINKstrategies, Inc. "THINKstrategies is pleased to participate in
Kaseya's Managed Services Resource Program to respond to these
important needs, and provide useful information and insight to MSP
executives."
The new MSRP is just one of the many ways Kaseya helps its
customers to build and strengthen their business through its emPower
Program. In addition to the emPower Toolkit offering, which provides
access to technical information, sales and marketing tools and
industry knowledge resources, Kaseya's emPower Education and emPower
Out-Tasking elements provide onsite and online programs around product
education and business transformation, and assistance to help MSPs
ensure uninterrupted service 24 hours a day, 7 days a week.
About Kaseya
Kaseya is a global provider of IT automation software for IT
solution providers and corporate IT organizations that benefit from
deploying Kaseya's systems management capabilities. Kaseya allows
businesses to proactively manage distributed IT infrastructure easily
and efficiently with one integrated Web-based platform. Kaseya's
technology has been deployed on over 1 million machines in more than
25 countries around the world.
About Acumen Management Group, Ltd.
Acumen Management Group, Ltd. is a sales management consulting
firm focused on building successful companies through tactical
execution and accelerating revenue through strategic sales management.
Acumen also offers sales management software applications, speaking
services, a sales management mentoring network, and sales
certification programs.
About MSP Alliance
The MSP Alliance, the International Association of Managed Service
Providers, is a global organization made up of service providers and
technology enablers, who work in a collaborative effort to define,
promote and educate the Managed Services Industry and the end-user
consumer on the adoption and successful use of technology through
Managed Services.
About MSP Partners
MSP Partners is a vendor alliance formed to provide solution
providers with a comprehensive source of MSP education. Members have
access to: exclusive video on-demand MSP courses from industry thought
leaders, a library of MSP tools and resources, solution provider case
studies and collaborative vendor solution webinars, all demonstrating
the proven path to success in managed services.
About MSP University
MSP University - A comprehensive, self-paced Managed Services
Training Program covering all pertinent aspects involved with
operating a successful Managed Services Practice, including Business,
Technical and Sales & Marketing Best Practices. A compilation of over
3 years of real-world Managed Services experience and expertise, MSP
University has created an effective training and transition process to
give MSPs a competitive advantage through hundreds of hours of online
Webinars and downloadable white papers, forms, tools and marketing
collateral. MSP University also provides Managed Services Workshops,
Boot Camps and One-on-One Consulting, as well as Marketing and Sales
Training Services. MSP University has trained thousands of Partners
worldwide, and provides the most Managed Services content and services
available anywhere - after all, they wrote the book on Managed
Services.
About Small Business Rules!
Small Business Rules! is a division of international award winning
IT Service Organization AXXIS Technology. They present SLAM, the
Service Level Agreement Model. If you want to drop SLAs into your
business overnight or you want to fine-tune your existing model, SLAM
is the product for you. It makes implementation easy and fast by
having soft copies of all the contracts, calculators, tracking tools
and checklists you require. With a money back guarantee, you can't go
wrong.
About Technology Marketing Toolkit
The Million-Dollar Managed Services Blueprint is a complete,
step-by-step marketing system to securing profitable new managed
services contracts. To date, over 600 MSPs from around the country
have used this system to fast-start their success in selling managed
services.
About THINKstrategies
Founded by industry expert, Jeff Kaplan, THINKstrategies is
strategic consulting firm that helps IT enterprise decision-makers
with their sourcing strategies and solution providers with their
marketing strategies. Designed for MSPs, THINKstrategies provides the
Managed Services Showplace, the largest, vendor-independent online MSP
directory, with over 100 companies from around the world offering over
400 managed services. Resources include: Directory of Managed Service
Providers; Managed Service jobs board; best practice portal; Managed
Services Podcast Series; Managed Services Readiness Assessment
Services; latest views and industry news.
Additional Quotes from MSRP Partners
"For MSP University, our partnership with Kaseya demonstrates yet
again our commitment to our members of continuing to introduce them to
best-of-breed solutions that help them become more effective and
profitable in their IT businesses. We are honored to have been asked
by Kaseya to become a training partner for their channel, and look
forward to pairing our managed services industry experience, training
and fulfillment services with the power of Kaseya's IT automation
solution to help Kaseya Partners become more successful as MSPs."
- Erick Simpson, vice president, MSP University
"MSP Alliance looks forward to working with Kaseya to help advance
the cause of the global managed service provider industry."
-Charles Weaver, president, MSP Alliance
"For Small Business Rules! partnering with Kaseya is a natural
extension of our business philosophy. The combination of an advanced
Service Level Agreement as offered in our core product, SLAM, and the
power of the Kaseya IT automation solution delivers the scalable and
efficient solution that we advocate throughout SLAM. Trying to run a
managed services business without an advanced automation tool is like
trying to be a quarterback without the ball. Not even Tom Brady can
win a game without the ball and you can't run an efficient Managed
Services business without an advanced automation tool."
-Mathew Dickerson, AXXIS Technology
"This is a great combination of companies as Kaseya continues to
lead in the managed services arena. Acumen's clients are professional
partner organizations that are becoming much more focused in this
exciting market space, and we look forward to combining efforts with
Kaseya in this new and focused partnership."
- Ken Thoreson, president, Acumen
"Partnering with Kaseya is a no-brainer. They know their strength
is in providing first-class tools and technology to help their clients
roll out managed services, and my strength is in helping their clients
generate sales and new client contracts. They have made it very clear
they want their clients to succeed and that's why they are bringing in
subject matter experts to put together marketing programs that work."
-Robin Robins, president, author, and marketing coach, Technology
Marketing Tool Kit, Inc.
"MSP Partners is thrilled to be part of Kaseya's Managed Services
Resource program. In today's Managed Services marketplace, education
and technology are key. Our award winning resources for Solution
Providers is a natural fit for Kaseya's IT Automation partners,
setting them up for even greater success in managed services."
-Jim Hamilton, executive director, MSP Partners
For Kaseya
Amie DeCosta, 617-451-6102 x226
adecosta@blancandotus.com
Copyright Business Wire 2008
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