Formula 409(R) Natural Stone Cleaner Welcomes the New Stone Age

Tue Feb 12, 2008 4:35am EST

* Reuters is not responsible for the content in this press release.

Gentle, Non-Acidic Spray Safely Cleans Granite, Marble and More;
 Offers Consumer Tips for Care and Cleaning of Premium Stone Surfaces
OAKLAND, Calif.--(Business Wire)--
The makers of Formula 409 - one of America's most trusted
household cleaners - just made it simpler and quicker to safely clean
delicate granite, marble, travertine, slate and other natural stone
surfaces. Today, The Clorox Company introduces Formula 409 Natural
Stone Cleaner, a safe, convenient way to remove grease and grime from
countertops, floors, and other stone surfaces in one easy step.

   Natural stone can be stained and damaged by the acids, ammonia or
scouring powder found in many conventional all-purpose cleaners. It
also is vulnerable to staining from lemon juice or vinegar, staples of
most "make-it-yourself" cleaners. New Formula 409 Natural Stone
Cleaner uses a special, pH-balanced formulation designed to be
effective on -- without harming -- stone surfaces. The new
non-abrasive formula conforms to the natural stone cleaning
recommendations made by the Natural Stone Council, the world's leading
resource for the natural stone industry.

   Natural stone is expected to account for 43 percent of the
countertop market by 2009.

   "Formula 409 has been most trusted by consumers for tough grease
and grime cleaning for the past fifty years," said Nicholas Meyer,
brand manager for Formula 409. "With the growing trend of premium
stone surfaces in homes today, we wanted to offer a product that works
on grease and grime, yet is safe for granite and marble surfaces."

   New Formula 409 Natural Stone Cleaner:

   --  Is not acidic or abrasive

   --  Leaves a streak-free shine

   --  Is ammonia-free

   --  Smells fresh and cleans without rinsing

   Original Formula 409 All-Purpose Cleaner was invented in 1957 by
two young scientists in Detroit. It was named for their 409th attempt
to develop a formula that would remove grease and dirt. New Formula
409 Natural Stone Cleaner will be available in food, drug and mass
merchandisers nationwide by late February at a suggested retail price
of $2.98.

   The makers of Formula 409 Natural Stone Cleaner offer these four
tips to keep the natural stone surfaces in your home beautiful and
looking new for many years to come:

   Avoid Spills

   Use coasters under all glasses, particularly those containing
alcohol or citrus juices. Many common foods and drinks contain acids
that could etch or dull the stone surface.

   Prevent Stains

   Blot up spills immediately with a paper towel. Wiping can spread
the stain. Safely clean with Formula 409(R) Natural Stone Cleaner and
dry with a soft cloth.

   Keep it Gentle

   Use a product specially formulated to clean natural stone
surfaces. Don't use vinegar, ammonia, lemon juice or other cleaners
containing acids, scouring powder, abrasive bathroom or soft kitchen

   Sealing your Stone

   Most natural stone countertops are sealed for an extra level of
protection. Reseal occasionally based on the recommendation of your
stone professional.

   For more information, visit

   About The Clorox Company

   The Clorox Company is a leading manufacturer and marketer of
consumer products with fiscal year 2007 revenues of $4.8 billion.
Clorox markets some of consumers' most trusted and recognized brand
names, including its namesake bleach and cleaning products, Formula
409(R) cleaning products, Armor All(R) and STP(R) auto-care products,
Fresh Step(R) and Scoop Away(R) cat litter, Kingsford(R) charcoal,
Hidden Valley(R) and K C Masterpiece(R) dressings and sauces, Brita(R)
water-filtration systems, and Glad(R) bags, wraps and containers. With
7,800 employees worldwide, the company manufactures products in more
than two dozen countries and markets them in more than 100 countries.
Clorox is committed to making a positive difference in the communities
where its employees work and live. Founded in 1980, The Clorox Company
Foundation has awarded cash grants totaling more than $69.7 million to
nonprofit organizations, schools and colleges. In fiscal 2007 alone,
the foundation awarded $3.4 million in cash grants, and Clorox made
product donations valued at $5.9 million. For more information about
Clorox, visit

Baxter Group
Lisa Henry, 415-497-7414

Copyright Business Wire 2008