TripAdvisor Acquires Holiday Watchdog, a Premier User-Generated Travel Site in the...

Thu Feb 14, 2008 6:00am EST

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TripAdvisor Acquires Holiday Watchdog, a Premier User-Generated Travel Site in
the U.K.

    NEEDHAM, Mass., Feb. 14 /PRNewswire/ -- TripAdvisor, LLC, the world's
largest travel community and an operating company of Expedia, Inc.
(Nasdaq: EXPE), today announced it has acquired Holiday Watchdog,
http://www.holidaywatchdog.com, one of the most well-known user-generated
travel sites in the U.K.  Holiday Watchdog will continue to be operated as an
independent site. Terms of the acquisition are not being disclosed.
    "Holiday Watchdog nicely complements existing content in the TripAdvisor
Media Network," said TripAdvisor CEO and founder Steve Kaufer.  "The
acquisition is designed to strengthen TripAdvisor's position as the
predominant travel planning resource and adds another strong brand to the
TripAdvisor Media Network, a collection of travel media sites."
    Holiday Watchdog will be operated out of TripAdvisor's London office and
there are no near-term plans for integration of content with other
TripAdvisor(R) Media Network sites.  Its founders will work through a
transition period but have chosen not to stay with TripAdvisor long-term.
    About TripAdvisor Media Network
    TripAdvisor(R) Media Network, operated by TripAdvisor, LLC, attracts
nearly 30 million monthly visitors (source: comScore Media Metrix, Digital
Calculator Report, July 2007) across eight popular travel brands,
TripAdvisor(R) sites, bookingbuddy.com (TM), cruisecritic.com(TM),
independenttraveler.com(TM), seatguru.com(R), smartertravel.com(TM), travel-
library.com(TM) and travelpod.com(TM). TripAdvisor-branded sites make up the
largest travel community in the world, with more than 25 million monthly
visitors, five million registered members and 10 million reviews and opinions.
Featuring real advice from real travelers, TripAdvisor-branded sites cover
280,000+ hotels and attractions and operate in the U.S.
(http://www.tripadvisor.com), the U.K. (http://www.tripadvisor.co.uk), Ireland
(http://www.tripadvisor.ie), France (http://www.tripadvisor.fr), Germany
(http://www.tripadvisor.de), Italy (http://www.tripadvisor.it), and Spain
(http://www.tripadvisor.es). TripAdvisor(R) Media Network provides travel
suppliers with graphical advertising opportunities and a cost-per-click
marketing platform. Collectively, the sites comprising the TripAdvisor Media
Network have won hundreds of awards and accolades from press and industry,
worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network
are operating companies of Expedia, Inc. (Nasdaq: EXPE).
    TripAdvisor, Seatguru, Travel-library and Travelpod are either registered
trademarks or trademarks of TripAdvisor LLC in the U.S. and/or other
countries.  Bookingbuddy and Smartertravel are either trademarks or registered
trademarks of Smarter Travel Media LLC in the U.S. and/or other countries.
Cruise Critic and The Independent Traveler are either trademarks or registered
trademarks of The Independent Traveler, Inc. in the U.S. and/or other
countries.  Other logos or product and company names mentioned herein may be
the property of their respective owners.
SOURCE  TripAdvisor, LLC

U.K.: Ian Rumgay, +44 (0) 7803 903602, irumgay@tripadvisor.com, or U.S.: Brian
Payea, +1-781-444-1113, ext. 330, bpayea@tripadvisor.com, both of TripAdvisor,
LLC
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