Press Release |
Eighth Annual UC Davis Wine Executive Program March 9-13 in Sacramento
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DAVIS, Calif.--(Business Wire)-- With wine becoming more of an everyday beverage in many U.S. homes and gaining traction in emerging markets, winemakers and vineyard owners worldwide are more optimistic than ever about the future of the industry. Looking ahead, U.S. producers face stiff competition from imports while rapid-fire consolidation and an ever-changing regulatory landscape are presenting opportunities and pitfalls for every player in the industry. Now more than ever, the wine industry is investing in talent with the skills and expertise to meet these challenges. Against this backdrop, the Graduate School of Management and Department of Viticulture and Enology at the University of California, Davis, will offer the eighth annual UC Davis Wine Executive Program from March 9 to 13 in Sacramento. Blending the business and science of winemaking, the innovative professional development program focuses on the winemaking and management skills that are critical to success in the industry. The program is tailored for middle and senior managers from wineries and vineyard of all sizes, industry suppliers, distributors, financial institutions, service providers and affiliated businesses. In the past seven years, more than 370 wine industry professionals from across the United States and around the world have benefited from the program. Last year's program sold out. "The UC Davis Wine Executive Program instructors are first-rate," said past attendee Greg Ralston, managing director of Chateau Montelena Winery in Calistoga, Calif. "They are leaders in their fields who offer a provocative and contemporary curriculum. I continue to pursue the concepts and apply the skills I learned, and find that my contributions to all areas of winery operations have been enhanced." Led by UC Davis faculty and experienced guest lecturers, the curriculum includes in-depth sessions on financial management, winemaking practices, marketing and branding, cost analysis and control, the latest grape and wine research, and operating modern wineries and vineyards. An optional fourth day includes advanced sessions on legal issues in the wine industry and managing vineyard and winery operations. Nearly a dozen wineries, financial institutions and related businesses are sponsoring the executive education program including Wine Business Monthly and Wines & Vines, the exclusive media sponsors; Diageo, the exclusive winery sponsor; and American AgCredit, the exclusive financial institution sponsor. Others include BMO Capital Markets, Prudential, Rabobank, Silicon Valley Bank and Union Bank of California. For more information and to register, visit: http://www.wineexecutiveprogram.com UC Davis Graduate School of Management Tim Akin, 530-752-7362 Senior Director of Marketing and Communications email@example.com Copyright Business Wire 2008