Longitudes 2007 Presented by UPS in Collaboration with Harvard Business Conferences...

Longitudes 2007 Presented by UPS in Collaboration with Harvard Business Conferences Wins Two Top Business to Business Marketing Awards

BOSTON--(Business Wire)--
Harvard Business Conferences and UPS are pleased to announce that
Longitudes 2007 has won the Gold award for Best Multi-Venue Event
(B-to-B) as given by Event Marketer magazine's EX Awards. The
Longitudes conference also received the silver award for the Best
Business to Business campaign as given by the Marketing Agencies
Association Globe Awards. Also recognized in the awards was Jack
Morton Worldwide - a Global experiential agency that continues to
execute the Longitudes conference for UPS.

The Longitudes summit, now in its fifth year, is produced by UPS
in collaboration with Harvard Business Conferences. The event is
designed to showcase the forces that are reshaping global trade and
supply chain strategies, and to offer tangible insights into enhancing
business competitiveness.

Longitudes 07, held in Toronto on June 21 and 22, brought together
global political leaders, prominent academics and supply chain
thinkers, and leading supply chain practitioners to share their views
on globalization, global trade, and trade within North America. The
speakers and participants focused on three primary areas:

A global perspective: Former US President, William J. Clinton;
former Mexican President, Vicente Fox; and former New Brunswick
Premier and Canadian Ambassador to the United States, Frank McKenna
discussed the climate for global and North American trade. They
emphasized the benefits of free trade and highlighted the challenges
related to globalization.

The vision of the supply chain: UPS's Chairman and CEO, Mike
Eskew, shared UPS's vision for synchronized global commerce and for a
customized, one-to-one supply chain that provides customers what they
want when they want it.

The supply chain in practice: Leading executives and supply chain
practitioners from Starbucks, Chrysler, Hitachi, Arrow Electronics,
and Warrior Sports (part of New Balance) shared their insights and
real-world supply chain experiences. They shared best practices and
described how they are leveraging their supply chain to improve their
competitive position.

Event Marketing magazine's EX Award is considered the event
industry's preeminent award. In evaluating each entry, judges look for
evidence of campaigns that show clear strategic thinking, innovation,
and effectiveness. This year's EX Awards drew more than 600 entries
from around the world.

The Marketing Agencies Association Globe Awards champion the
highest standards of excellence and recognition in the marketing
communications industry. The program, established in 1985, is the
industry's leading international recognition program for the world's
most outstanding marketing campaigns.

"Earning these awards is very rewarding and a testament to what we
do - bringing meaningful content to events - to in turn drive business
results," said Eric McNulty, Director of Conferences at Harvard
Business Conferences. "By helping executives better understand the
challenges they face, they are more equipped to run their businesses
effectively.

For more information about Longitudes 2007, visit the event Web
site.

To learn more about Harvard Business Conferences, please visit
www.harvardbusiness.org/conferences.

More information about Jack Morton Worldwide can be found online
at www.jackmorton.com

Harvard Business Conferences
Julie Devoll, 617-783-7471
jdevoll@harvardbusiness.org

Copyright Business Wire 2008