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TaylorMade-adidas Golf Sells Maxfli Trademark to Dick's Sporting Goods
* Reuters is not responsible for the content in this press release.
TaylorMade Will Retain Noodle Golf Ball Franchise
CARLSBAD, Calif., Feb. 15 /PRNewswire/ -- TaylorMade-adidas Golf today
announced the sale of its Maxfli and related trademarks to Dick's Sporting
Goods (NYSE: DKS). The Noodle trademark and all golf ball patents will remain
with TaylorMade-adidas Golf. The sale took effect February 11, 2008. Financial
details will be kept confidential.
"Now that we've fully developed the TaylorMade brand as our premium ball
franchise, we're committed to growing our business through our Tour Preferred
and Burner families," said Mark King, TaylorMade-adidas Golf President and
CEO. "Dick's Sporting Goods has been a fantastic business partner of ours for
many years and we know they will do a great job with the Maxfli brand."
About Taylor Made Golf Company, Inc. dba TaylorMade-adidas Golf Company
TaylorMade Golf has led the golf industry's technological revolution since
the company was founded in 1979. TaylorMade metalwoods, irons and putters have
been used to win hundreds of professional golf tournaments around the world.
In 1998, TaylorMade became a wholly owned subsidiary of the adidas Group.
adidas Golf footwear and apparel is the choice of hundreds of professional
golfers around the world. Learn more about TaylorMade-adidas Golf and its
brands at (800) 888-CLUB or http://www.tmag.com ,
http://www.taylormadegolf.com , http://www.adidasgolf.com.
SOURCE TaylorMade-adidas Golf
Scott Leightman, +1-760-476-5748, scott.leightman@tmag.com, or John Steinbach,
+1-760-918-6330, john.steinbach@tmag.com, both of TaylorMade-adidas Golf
Public Relations Department
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