Toys'R'Us to Begin Ridding Shelves of Toys Containing Toxic PVC Plastic

Fri Feb 15, 2008 4:41pm EST

* Reuters is not responsible for the content in this press release.

Leading Retail Outlet for Children's Toys Joins Wal-Mart, Target, Sears, Kmart
in Adopting Goal to Phase Out Toxic Plastic  

FALLS CHURCH, Va., Feb. 15 /PRNewswire-USNewswire/ -- Today Toys"R"Us
announced a new policy to reduce polyvinyl chloride (PVC) plastic, phthalates,
and lead in children's and infant toys.  The company is reducing PVC use and
is moving towards a goal of offering PVC-free products.  They also announced
that by the end of 2008, juvenile products must be produced without the
addition of phthalates.  In a separate statement, Wal-Mart announced the
company is also requiring suppliers to phase out phthalates in children's
toys.  Toys"R"Us is the latest major retailer to adopt a goal to reduce its
use of PVC.

"Toys"R"Us' new PVC-free goal is good news for our children's health, safety,
and well being," said Michael Schade, PVC Campaign Coordinator with the Center
for Health, Environment and Justice.  "PVC toxic toys often contain dangerous
chemicals such as phthalates and lead.  These toxic chemicals have no place in
our children's toys and should be eliminated from store shelves everywhere
they are currently sold so that no potential harm comes to any child who might
otherwise come into contact with them.  We call on Toys"R"Us to take the next
step by setting clear benchmarks and timeframes for phasing out toxic PVC toys
in order to prevent harm to our children's health."

CHEJ joined SEIU, Working Families Party, and other organizations at media
events in October and December calling on Toys R Us to phase out PVC and other
harmful chemicals in their toys.

Advancing its mission to prevent health-related harm to individuals and the
environment, CHEJ has been campaigning vigorously to educate retailers and the
public about the dangers associated with PVC plastic in toys, packaging, and
other consumer products.  Toys"R"Us is joining a growing list of dozens of
companies including Target, Wal-Mart, Sears, Kmart, Microsoft, Johnson &
Johnson, Nike, and Apple that are eliminating or reducing its PVC products and
packaging.

The Center for Health, Environment & Justice exists to mentor a movement to
build healthier communities by empowering people to prevent harm. 

For more details on CHEJ's PVC campaign visit http://www.besafenet.com/pvc. 



SOURCE  Center for Health, Environment & Justice

Dianna S. Wentz, +1-703-237-2249 ext. 19, dianna@chej.org; or Mike Schade,
+1-212-964-3680, mike@besafenet.com; both of the Center for Health,
Environment & Justice
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