ADDING MULTIMEDIA Pepperidge Farm Scores Partnership with NBA All-Stars Dwyane Wade...

Sat Feb 16, 2008 7:51pm EST

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ADDING MULTIMEDIA Pepperidge Farm Scores Partnership with NBA All-Stars Dwyane Wade and Chris Bosh to Help Promote Fitness among America's Youth

   Goldfish(R) Brand Takes Center Court as Pepperidge Farm Teams Up
                 with NBA FIT and the Jr. NBA/Jr. WNBA
NORWALK, Conn. & NEW YORK--(Business Wire)--
As part of a continued effort to encourage an active lifestyle
among America's youth, the Pepperidge Farm Goldfish(R) brand will
serve as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program, a
health and wellness initiative that inspires youth to make healthy
life decisions by encouraging proper eating habits and regular
exercise. In support of this new partnership, NBA All-Stars Dwyane
Wade and Chris Bosh will serve as program ambassadors.

   Pepperidge Farm will tip off the partnership during NBA All-Star
2008 in New Orleans, with involvement in a host of activities
including the T-Mobile Rookie Challenge & Youth Jam and NBA All-Star
Jam Session presented by adidas. During the T-Mobile Rookie Challenge
& Youth Jam on Friday, February 15, the Goldfish brand will host an
NBA FIT Break, which will showcase a variety of exercises for kids who
want to stay active while having fun. At the Goldfish NBA FIT Zone
area at NBA All-Star Jam Session presented by adidas, Pepperidge Farm
will host basketball clinics throughout the weekend with NBA and WNBA
players. On Saturday, February 16 at 4:00pm at the Goldfish NBA FIT
Zone, Pepperidge Farm will present a donation to Wade's World, a
foundation initiated in 2003 by Dwyane Wade that provides support to
community-based organizations to promote education, health, and social
skills for children in at-risk situations.

   Wade, the 2006 NBA Finals MVP and Sports Illustrated for Kids
Athlete of the Year, has built a universal fan base, captivating
admirers with his athletic abilities, strength in overcoming
obstacles, boundless community support, and continuous dedication to
children. His winning record on the court as well as his long-standing
commitment to children off the court, make him a natural ambassador
for the Pepperidge Farm Goldfish brand.

   "I'm honored to work with the Goldfish brand in my quest to leave
the world a better place than I found it," said Wade. "Their
long-standing commitment to American youth is inspirational and our
mutual interest in helping kids has created a meaningful partnership
that will benefit countless children."

   "We are pleased to announce our partnership with the NBA, Dwyane
Wade and Chris Bosh," said Steve White, Vice President, Youth Snacks
Division for Pepperidge Farm. "Our dedication to helping children
achieve their full potential through a positive outlook and a healthy
lifestyle is brought to life through our Fishful Thinking(SM) program,
which stresses the importance of instilling optimism in children.
Dwyane Wade and Chris Bosh both personify optimism and physical
fitness, two traits that will make them dynamic partners for the
Goldfish brand."

   "Our partnership with Pepperidge Farm Goldfish is a significant
step forward in our effort to promote health and wellness in America's
youth through the NBA FIT and Jr. NBA/Jr. WNBA programs," said Mark
Tatum, NBA Senior Vice President of Marketing Partnerships. "With the
help of NBA All-Stars Dwyane Wade and Chris Bosh, we are looking
forward to working with Pepperidge Farm Goldfish to develop fun and
motivating programs to promote a healthy and active lifestyle for our
young fans."

   In the coming months, Pepperidge Farm Goldfish and the NBA will
debut a series of television advertising, retail promotions, and
consumer events. Dwyane Wade will be featured in branded marketing,
advertising, and packaging, including special edition NBA-themed
Pepperidge Farm Goldfish crackers.

   About the National Basketball Association

   The NBA, founded in 1946, is a global sports and entertainment
brand that features 30 teams in the United States and Canada. During
the 2007-08 season, the NBA will distribute games and programming to
215 countries and territories in 41 languages. The league's worldwide
reach can also be seen with 76 international players from 30 countries
and territories on NBA rosters. Domestically, the NBA broadcasted 142
games on national television last season on ABC, TNT, ESPN and ESPN2,
and eclipsed attendance records for the fourth consecutive season.

   NBA TV, launched in 1999 as the first 24-hour television channel
created and operated by a professional sports league, is distributed
to 80 countries. NBA merchandise is sold in more than 100,000 stores
in 100 countries on six continents; gets more than half of its
visitors from outside the United States.

   About Pepperidge Farm

   Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a
leading provider of premium quality fresh bakery products, cookies,
crackers, and frozen foods. Among the company's most popular products
are Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and
more than 50 varieties of fresh baked breads including Swirl,
Pepperidge Farm Farmhouse(TM), 100% Natural and Whole Grain.

   Pepperidge Farm was founded in Connecticut in 1937 by Margaret
Rudkin, an entrepreneurial homemaker who began baking fresh,
all-natural bread for her allergy-afflicted son. The company is now a
nationwide business with 8 manufacturing facilities, almost 5,000
employees, almost 4,000 independent distributorships, and over $1
billion in sales. Pepperidge Farm was acquired by Campbell Soup
Company in 1961.

Kim Mandara, 212-407-8086
DeVries Public Relations
Shauna Mayer, 212-891-0419

Copyright Business Wire 2008
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