Baskin-Robbins Partners with Hershey's to Create Menu of Sweet Satisfactions

Tue Feb 19, 2008 10:00am EST

* Reuters is not responsible for the content in this press release.

Two American Favorites Renew Their Vows with the Return of Candy Bar Madness

    CANTON, Mass., Feb. 19 /PRNewswire/ -- Candy Bar Madness is back at
Baskin-Robbins! America's favorite neighborhood ice cream shop has again
teamed up with America's favorite candy company, The Hershey Company, to
create cravable ice cream and candy concoctions.  Baskin-Robbins is offering
13 candy-infused ice cream treats that will satisfy any candy-lover's craving.
The popular menu line-up has expanded with the introduction of three new
YORK(R) Peppermint Pattie-inspired ice cream offerings and the return of
REESE'(R)S Peanut Butter Cup and HEATH(R) ice cream treats.  The offerings are
available nationwide for a limited time, while supplies last, Feb. 18 through
June 1, 2008.
    Americans have been passionate about Baskin-Robbins and Hershey for
decades, so it's a no-brainer that mixing the two brands together has become a
sweet craze.  Along with the delicious Candy Bar Madness treats,
Baskin-Robbins boasts other popular candy flavors, including: Everyone's
Favorite Candy Bar, Rock 'n Pop Swirl, Pink Bubblegum, and Cotton Candy.
Customers are also welcome to create their own special treat by adding any of
the sweet sundae toppings, including REESE'S Peanut Butter Sauce, to a
favorite ice cream flavor.
    "Both Baskin-Robbins and Hershey are classic American brands that make a
fantastic combination," said Scott Colwell, Baskin-Robbins vice president of
marketing.  "This partnership creates products our customers will go crazy
for.  No one can resist chocolate candy mixed with delicious ice cream, a fun
American tradition."
    Baskin-Robbins is pleased to offer a maddening array of treats for the
candy and ice cream fanatics.  The frozen treats are available at
participating Baskin-Robbins stores nationwide through June 1, 2008 and are an
easy, cost-effective way to cure a craving without breaking the bank.
    NEW! YORK(R) Peppermint Pattie treats -
    -- YORK Peppermint Pattie ice cream:  Mint flavored ice cream with a dark
       chocolate mint ribbon and mini YORK Peppermint Pattie candies.
    -- YORK Peppermint Pattie Brownie Sundae:  A triple layer sundae made with
       YORK Peppermint Pattie ice cream, hot fudge, and brownie pieces, topped
       with whipped cream and drizzled in chocolate.
    -- YORK Peppermint Pattie Shake: YORK Peppermint Pattie ice cream layered
       on top of hot fudge, topped with whipped cream and chocolate drizzle.

    REESE'(R)S Peanut Butter Cup treats -
    -- REESE'S Peanut Butter Cup ice cream: Vanilla ice cream loaded with
       pieces of REESE'S Peanut Butter Cup, now also available in pre-packed
       quarts to take home.
    -- REESE'S Peanut Butter Cup Sundae: A triple layer sundae made with
       REESE'S Peanut Butter Cup ice cream, REESE'S Peanut Butter Sauce, and
       chopped REESE'S Peanut Butter Cups, topped with whipped cream.
    -- REESE'S Peanut Butter Cup Shake: A blend of REESE'S Peanut Butter Cup
       and Peanut Butter 'n Chocolate ice creams and REESE'S Peanut Butter
       Sauce, layered on top of hot fudge, topped with whipped cream and
       chopped REESE'S Peanut Butter Cups.
    -- REESE'S Peanut Butter Cup Pie: Chocolate pie crust layered in fudge and
       REESE'S Peanut Butter Cup ice cream, topped with fudge, whipped cream
       and REESE'S Peanut Butter Cup pieces.

    HEATH(R) treats -
    -- HEATH ice cream: Toffee-flavored ice cream with HEATH pieces and a
       caramel ribbon, now also available in pre-packed quarts to enjoy at
    -- HEATH Sundae: A triple layer sundae made with HEATH ice cream, hot
       fudge, and chopped HEATH pieces, topped with whipped cream.
    -- HEATH Shake: A blend of HEATH and Jamoca(R) ice creams, chopped HEATH
       pieces and caramel, layered on top of caramel, topped with whipped
       cream and chopped HEATH pieces.
    -- HEATH Cappuccino Blast(R): A blend of HEATH ice cream and coffee, HEATH
       pieces and caramel, topped with whipped cream and HEATH pieces.

    KISSES(R) treats -
    -- KISSABLES(R) Cake: Vanilla frosted nine inch round cake with whipped
       topping borders, decorated with colored gel brush strokes and topped
       with Hershey's KISSABLES candies.  A perfect fit with Baskin-Robbins
       Fudge Crunch cake, a layer of fudge and chocolate crunchies in between
       a layer of Vanilla and Chocolate ice creams (Serves 12 - 16).
    -- Candy Crazy Cake Topped with Hershey's KISSES chocolates:  Chocolate
       frosted 2/3 sheet cake with whipped topping borders, drizzled in
       chocolate and topped with KISSES chocolates. A perfect fit with Fudge
       Crunch cake (Serves 12 - 16).

    About Baskin-Robbins
    Named the top ice cream and frozen dessert franchise in the United States
by Entrepreneur magazine's 29th annual Franchise 500(R) ranking,
Baskin-Robbins is the world's largest chain of ice cream specialty shops.
Baskin-Robbins creates and markets innovative, premium ice cream, specialty
frozen desserts and beverages, providing quality and value to consumers at
more than 5,900 retail shops in more than 40 countries.  Baskin-Robbins was
founded by two ice cream enthusiasts whose passion led to the creation of more
than 1,000 ice cream flavors and a wide variety of delicious treats.
Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands,
Inc. family of companies.  For further information, visit
SOURCE  Baskin-Robbins

Jessica Lappen,, or Caitlin Melnick,, both for Baskin-Robbins, +1-617-536-3300
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