Hydra Network Signs Three Top-Tier Advertisers

Thu Feb 21, 2008 9:00am EST

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AARP, Citibank and Sears choose Hydra for guaranteed online advertising

    BEVERLY HILLS, Calif., Feb. 21 /PRNewswire/ -- Hydra Network, the largest
advertising network specializing exclusively in cost-per-acquisition (CPA),
today announced they will manage online advertising campaigns for AARP,
Citibank and Sears.  Advertisements will be placed on high quality, high
traffic affiliate sites such as Yahoo!, Google and Publishers Clearing House.
    Hydra will launch a response-based online marketing campaign for AARP
(Association for the Advancement of Retired Persons) through its network of
highly qualified, pre-screened affiliates. The goal is to build up its
customer base. Hydra will use a variety of online channels including Web site
banner ads and subscriber email to distribute this campaign.
    Citibank is rolling out with an aggressive online advertising campaign
focused on lead generation for its low-rate home equity credit lines. It will
tout many benefits for equity seekers such as flexible draw features on
personal checkbooks, no closing costs, no application fees and ability to
convert a variable rate to a fixed rate if prime increases.
    Sears is running separate campaigns to promote its home improvement
services along the lines of vinyl siding, window replacement, HVAC, and
cabinet refacing.
    Hydra Network has more than 1,000 active advertising campaigns available
to its affiliated publishers and generates more than two million new
transactions each month for current advertisers. With its 100% CPA model,
Hydra advertisers pay only for defined customer action (sales or other defined
transactions), so they get predictable ROI without waste.
    "We are thrilled to add these high profile clients to our cadre of
top-tier advertisers," remarked Mason Wiley, Hydra's VP Marketing. "We pride
ourselves on offering a diversified and broad range of campaigns for our
affiliates and are pleased to continue to offer the most effective campaigns
in the industry."
    Online advertising is experiencing extremely rapid growth and the standard
for ad delivery to publisher sites is evolving. In order to measure results
and get the most out of an online advertising campaign, the CPA model has
become the logical choice.
    About Hydra
    Hydra Network (http://www.hydranetwork.com) is the largest
performance-based online advertising network that specializes exclusively in
cost-per-acquisition (CPA). Since 2003, Hydra Network has distributed targeted
campaigns on behalf of online advertisers through its network of Web display,
search, subscriber email, contextual, and co-registration affiliates. Because
Hydra Network's model is entirely based on driving increased transactions-not
merely traffic-the interests of affiliated publishers and advertisers are in
perfect sync.

Eric Rayvid of RLM PR, +1-212-741-5106, ext. 230, Hydra@RLMpr.com, for Hydra
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