Girls Gone Wild CEO Announces the Launch of Girls Gone Wild Magazine

Thu Feb 21, 2008 2:41pm EST

* Reuters is not responsible for the content in this press release.

The Popular Lifestyle Brand Moves into Publishing, Bringing its Celebration of
Fun, Freedom and Hot College Girls to the Newsstand

    SANTA MONICA, Calif., Feb. 21 /PRNewswire/ -- Joe Francis, founder and CEO
of the popular "Girls Gone Wild" DVD series, announced the launch of Girls
Gone Wild magazine, described as "a monthly lifestyle magazine for young men
and women geared toward fun, freedom and youthful exuberance."  The premiere
issue is scheduled to hit the stands in April.  The magazine comes packaged
with a full-length Girls Gone Wild DVD.
    Girls Gone Wild magazine will cover topics familiar to those who enjoy the
Girls Gone Wild DVDs and pay-per-view specials, with an accent on girls.
Celebrity interviews, product reviews and entertaining feature articles will
share the magazine with pictorials of real college girls photographed where
the Girls Gone Wild crews meet them -- in nightclubs, beaches, dorm rooms and
aboard the Girls Gone Wild bus.  The magazine will not contain nudity.
    "Girls Gone Wild has worked its way into our vocabulary and the brand has
become not just a form of entertainment, but a sought after lifestyle," says
Joe Francis.  "The magazine represents an exciting expansion of the brand as
well as a chance to bring the fun of Girls Gone Wild to a wider public through
newsstand sales and subscriptions."
    Articles in the premiere issue include a guide to "The Top Ten Spring
Break Hot Spots," a tour of America's wildest bars, an intimate peek at a and
a revealing look at what many consider to be the best job on earth in article
titled "Insane Life of A Girls Gone Wild Cameraman."
    Girls Gone Wild Magazine carries a cover price of $9.99 ($12.99 in Canada)
and is being distributed by Curtis Circulation LLC, the leading national
distributor of magazines.  The title will initially be sold through Curtis's
50,000 retail outlets.  Curtis' Executive VP of Circulation Dennis Porti says,
"GIRLS GONE WILD MAGAZINE is sure to be a hot commodity and a great seller.
We look forward to seeing its growth on the newsstands."
    Corporate Overview
    Mantra Films, Inc. develops and distributes lifestyle entertainment to
audiences worldwide through home video, television, publishing, live event,
wireless, Internet, SVOD, and Pay Per View distribution channels. The company
is a leader in the direct response marketing and membership segments and owns
and operates its own production facilities and call center. Best known for the
Girls Gone Wild (GGW) lifestyle brand, which has become an American pop
culture phenomenon.
Joe Francis
Joe Francis (born April 1, 1973), is best known as the founder and CEO of
the Girls Gone Wild (GGW) lifestyle brand, which has become an American pop
culture phenomenon.  Francis graduated from the University of Southern
California in 1995 with a degree in business, and founded Mantra Films, his
global entertainment company, at age 24.
    CONTACT:  Kevin A. Mercuri, 212-999-5585, kmercuri@5wpr.com
SOURCE  Girls Gone Wild

Kevin A. Mercuri of 5W Public Relations, +1-212-999-5585,
kmercuri@5wpr.com,for Girls Gone Wild
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