America's Giving Challenge Inspires More Than 48,000 People From Around the Globe...

Thu Feb 21, 2008 12:01am EST

* Reuters is not responsible for the content in this press release.

America's Giving Challenge Inspires More Than 48,000 People From Around the
Globe to Donate $1.2 Million Online in Just Fifty Days

PARADE Magazine and the Case Foundation to Award an Additional $500,000 to the
Charities and Causes of the Fundraising "Champions"

WASHINGTON, Feb. 21 /PRNewswire-USNewswire/ -- PARADE Magazine and the Case
Foundation, along with their online donation processing partners, Network for
Good and GlobalGiving, announced today the champions of the first-ever
America's Giving Challenge. 

The Challenge was designed to encourage the charitable use of social
networking and Web 2.0 tools and to empower individuals to fundraise and build
networks of caring people around the organizations and issues they care about
most.  During the six weeks of the Challenge, 48,000 unique donors contributed
to nearly 700 charities and, with an average donation of $25, the Challenge
raised a total of $1.2 million for a combination of US-based charities and
globally-oriented causes.  PARADE and the Case Foundation will add $500,000 to
this total. Four national and four globally-oriented charities will each
receive $50,000 for driving the greatest number of unique donors to contribute
to their cause.  An additional 100 charities will each receive $1,000 for
collecting the most total donations for their cause, from all sources, during
the Challenge.

PARADE's America's Giving Challenge Winners:
The $50,000 national winners, sponsored through Network for Good, include:
-- Heidi Dormody, Boulder, CO, championed Engineers Without Borders, Inc.,
Longmont, CO (2979 donations, $60,655 raised, plus $50,000 award);
-- Peggy Padden, Portland, OR, championed Fanconi Anemia Research Fund, Inc., 
Eugene, OR (2732 donations, $65,522 raised, plus $50,000 award);
-- Stephen Hollister, Tustin, CA, championed IDEA League, Afton, MN (2634
donations, $62,746 raised, plus $50,000 award);
-- Mary Parente, Rockaway, NJ, championed The 11th Hour Animal Rescue Inc.,
Rockaway, NJ (2448 donations, $54,358 raised, plus $50,000 award).

The $50,000 globally-oriented winners, sponsored through GlobalGiving,
-- Michele Martin, Philadelphia, PA, championed the Sharing Foundation/Route
Out of Poverty for Cambodian Children, Concord, MA (1650 donations, $41,673
raised, plus $50,000 award);
-- Erin Kelly, Fredericksburg, VA, championed Students Helping Honduras,
Fredericksburg (1639 donations,  $28,796 funds, plus $50,000 award);
-- Scott Beale, Newark, DE, championed Atlas Service Corps, Washington, DC
(1615 donations, $32,021 raised, plus $50,000 award);
-- Suzanne Plopper, Chester, CA, championed Friends of Burkina Faso,
Washington, DC (1598 donations, $41,879 raided, plus $50,000 award).

"We were excited to see how many PARADE readers embraced this innovative
effort to promote charitable giving," said PARADE President and Publisher
Randy Siegel. "We look forward to building upon our first year success and
making America's Giving Challenge bigger and better in the years to come."

"We are very pleased by the tremendous response to this initiative and
thrilled by the way individuals and smaller nonprofit organizations embraced
the Challenge -- and these technologies -- to bring giving into their daily
lives and their fundraising efforts," said Case Foundation CEO Jean Case.  "We
are eager to begin studying the results and to share that information with
anyone interested in what we believe is a new phase in the growth and
importance of online giving."

The America's Giving Challenge, which started December 13, 2007 and ended
January 31, 2008, asked participants to promote their own cause by creating an
online charity badge, a so-called "widget" or by donating to others' badges. 
The widget keeps track of total donations (and dollars) and allowed Network
for Good and GlobalGiving to determine the number of unique donors. 
Participants distributed their badges via email, on Web pages, blogs and
social networking sites.  Well-distributed messages spread from person to
person, creating a web of unique donors that determined the ultimate winners.

Erin Kelly, a student working with Students Helping Honduras, says, "As a
student organization working on a cause we feel passionately about --
providing fuel-efficient stoves for families in Honduras -- America's Giving
Challenge was a great opportunity to put our ideas out there and find support,
from hundreds of individuals who gave through our fundraiser to organizations
such as GlobalGiving. This support is enabling us to go from hoping something
can happen to being able to make a tangible difference in the lives of the
people we work with."

"Winning America's Giving Challenge has energized the staff, the board, and
thousands of members and friends of Engineers Without Borders - USA. The
Giving Challenge inspired so many people to give -- from the student members
who handed out flyers in their college towns telling people how to make a
donation online to the board members and staff who e-blasted their entire
address books -- all in just 9 days from when we first read about the
Challenge in PARADE Magazine," said Heidi Dormody, Director of Development for

To see a full list of America's Giving Challenge winners, please visit or,

About Parade
PARADE, the most widely read magazine in America, is distributed in more than
400 of the nation's top newspapers. The magazine, which launched in 1941, now
has a circulation of 32 million and a readership of 71 million. Each Sunday in
PARADE and every day at, our mission is to connect emotionally with
Americans about the issues they care most about and move them to action. For
more information, visit 

About the Case Foundation
The Case Foundation was created by Steve and Jean Case in 1997. The Foundation
invests in individuals, nonprofits, and social enterprises that aim to connect
people, increase giving, and catalyze civic action. For more information,

About network for good
Network for Good ( is the Internet's leading charitable
resource, an easy-to-use, secure Web site that includes detailed listings of
more than one million U.S. charities and a searchable database of more than
40,000 volunteer opportunities. Network for Good has raised more than $175
million online for more than 25,000 charities since it was founded in 2001 by
AOL, Cisco Systems, and Yahoo!.  Network for Good is an independent, 501(c)(3)
nonprofit organization.

About GlobalGiving
GlobalGiving ( enables individuals and organizations to
find and direct funds to high-impact, grassroots projects. By aggregating many
donors, GlobalGiving is creating a new source of funding for people with
innovative solutions to challenging world issues. Corporate partners include
eBay, Hewlett-Packard, Gap, Inc., Ford Motor Company Fund, Nike, and The North
Face, among others. In addition, major funding partners include Omidyar
Network, the Hewlett Foundation, the Skoll Foundation, USAID, and the Sall
Family Foundation.

SOURCE  The Case Foundation

Alexis Collado of PARADE,+1-212-450-7014; or Rich D'Amato of The Case
Foundation, +1-202-467-2080
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