Nickelodeon Taps Rising Star Lily Collins for Network Hosting Duties

Mon Feb 25, 2008 9:30am EST

* Reuters is not responsible for the content in this press release.

Ms. Collins to Report on Current Trends in Entertainment and Pop Culture

    SANTA MONICA, Calif., Feb. 25 /PRNewswire/ -- Nickelodeon, the number one
network for kids, has tapped the talents of 18-year-old Lily Collins to keep
tween viewers up-to-date on the latest and greatest trends in entertainment
and pop culture, it was announced today by Paula Kaplan, Executive Vice
President, Talent and West Coast General Manager, Nickelodeon/MTVN Kids and
Family Group.  Ms. Collins will be seen in various interstitial programming
spots airing throughout the day and evening on Nickelodeon, reporting from the
sets of Nick series, movie premieres, awards shows, concerts and other
celebrity events. Ms. Collins will also host daily 30 second updates that
inform on current music, movie, fashion and celebrity news and join current
host J Boogie to contribute reports to the weekend TEENick block.
    (Photo:  http://www.newscom.com/cgi-bin/prnh/20080225/NYM076)
    "Lily is a natural in front of the camera," said Ms. Kaplan.  "She can
think on her feet and is comfortable interviewing a wide range of people --
from the biggest stars in Hollywood to the kid who just got slimed at the
mall.  As a rising young star herself, she's totally plugged into the latest
entertainment and pop culture trends."
    No stranger to the camera, the entertainment industry has been a big part
of Collins' life from the time she was born in West Sussex, England.  The
daughter of superstar musician Phil Collins, she started acting when she was
an infant with a role on the British version of the television series "Growing
Pains."  Ms. Collins moved to Los Angeles with her mother at age six, where
she later took her love of acting and singing to the stage, performing musical
theater and drama at the Youth Academy for Dramatic Arts.  She discovered her
passion for journalism at age 15, when she began working for the popular
fashion magazine ELLEGIRL UK, where she designed a page informing readers on
current Hollywood trends and Los Angeles hot spots. Encouraged by positive
reader response, Ms. Collins extended her interest in writing and reporting to
television with a guest correspondent stint last summer on Nickelodeon's
"Slime Across America" tour.  She has also ventured into the world of modeling
and is currently signed with NEXT modeling agency.  Ms. Collins is a graduate
of the prestigious Harvard Westlake High School in Los Angeles and currently
attends the University of Southern California's Annenberg School for
Communications where she is studying broadcast journalism. She is the first
college representative to sit on the board of The Maple Counseling Center,
where she is an advocate of the "teens helping teens" program through peer
support groups.
    Nickelodeon, in its 28th year, is the number-one entertainment brand for
kids. It has built a diverse, global business by putting kids first in
everything it does. The company includes television programming and production
in the United States and around the world, plus consumer products, online,
recreation, books, magazines and feature films. Nickelodeon's U.S. television
network is seen in more than 96 million households and has been the number-
one-rated basic cable network for 13 consecutive years. Nickelodeon and all
related titles, characters and logos are trademarks of Viacom Inc.
(NYSE: VIA, VIA.B).
SOURCE  Nickelodeon

Jennifer Musselman, +1-310-752-8205, Jennifer.musselman@mtvstaff.com, or
Mirian Arias, +1-212-846-7653, Mirian.arias@nick.com, both of Nickelodeon
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