Adconion Media Group Raises Record $80M Venture Round

Mon Feb 25, 2008 12:00pm EST

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Capital to Fund Global Ad Network's North American Expansion, Technology
Development and Strategic Acquisitions

    NEW YORK, Feb. 25 /PRNewswire/ -- Adconion Media Group, the global
independent online advertising network which has established operations in
three North American markets, today announced it has closed an $80 million
Series C round of funding led by Index Ventures and existing investor
Wellington Partners, the largest European internet media venture investment in
history and among the largest for an independent online ad network.
    In recent months, three year-old Adconion, which has existing operations
throughout Europe and Australia, has assembled its North American management
team from a roster of industry veterans responsible for creating and managing
some of the world's most-recognized Internet advertising companies including
DoubleClick, MSN, Yahoo, IAC and Avenue A (now Avenue A/Razorfish).  Adconion
CEO and Founder, Tyler Moebius was himself a Series A investor and early
employee of Avenue A.  An undisclosed minority percentage of the total capital
raised during this $80M round will fund Adconion's continued global expansion
throughout North America and Asia.
    The strategic decision by Index Ventures, which counts Skype, MySQL,
Last.fm, Netvibes, Joost and Spot Runner among its portfolio of successful
technology companies, to invest in Adconion was informed by the company's
unique value proposition to marketers seeking not only domestic, but global ad
distribution through a single, independent network that reaches nearly 200
million unique Internet users worldwide (ComScore January 2008).
    "At the risk of sounding cliche, the modern business landscape is
irrefutably global in scale and that is due primarily to the opportunities
created by the Internet," said Moebius.  "Agencies choose to partner with
Adconion because their clients are likely in a position where doing business
internationally is either business as usual or a strategic opportunity for
growth.  This generous investment from Index and Wellington will position
Adconion alongside the portals on marketer's short-lists for global
distribution partners."
    "Adconion has the relationships, the industry expertise and the best-in-
class technology becoming of a future market leader in technology's hottest
growth sector," said Dom Vidal, Partner, Index Ventures. "Our experience as
investors in the advertising space enables us to support Adconion in
continuing its rapid expansion throughout North America and to further build
its global presence."
    "Tyler and his team have done an outstanding job building a truly global
online advertising network," said Frank Boehnke, Wellington Partners. "We are
very excited to continue to work with Tyler and Adconion on one of the most
exciting growth stories in the global marketplace."
    About Adconion
    Adconion Media Group is an international, independent Advertising Network.
Since its founding in 2005 the company has focused on the realization of
performance-driven branding campaigns that deliver massive global reach.
Adconion's clients consist of advertising agencies and direct advertisers as
well as its partner base of premium websites from a wide range of sectors.
Adconion combines its in-house technology and high touch client service with
quality media to exceed its partners campaign objectives. Adconion has offices
around the world in London, Munich, Hamburg, Paris, Melbourne, Sydney, New
York, Toronto and Santa Monica. Adconion is member of the International
Advertising Bureau (IAB) and a founding member of IASH Europe. Visit Adconion
at www.adconion.com.
    About Index Ventures
    Index Ventures is a leading European venture capital firm active in
technology venture investing since 1996. The firm is dedicated to helping top
entrepreneurial teams in the Information Technology and Life Science sectors
build their companies into market defining global leaders. The firm has
offices in Geneva, London and Jersey and focuses on investments from seed
through growth stage companies. Recent exits include Skype (the pioneering
communications company acquired by eBay); MySQL (the world's most popular open
source database recently acquired by Sun), Last.fm (the world's largest social
music platform, recently acquired by CBS) and BioXell (BIOX, floated on the
SWX in 2007). For more information, please visit www.indexventures.com.
    About Wellington Partners
Wellington Partners ranks among the most successful pan-European venture
capital firms. With 800 million euro under management and offices in London,
Munich and Zurich, the firm invests into opportunities throughout Europe that
have the potential to become global leaders, mainly in the areas of
Information Technology, Media Convergence and Life Science. Wellington
Partners has invested in more than 100 companies in Europe and Israel,
including now publicly traded Actelion, SAF and XING, successful privately
held companies like Alando (acquired by eBay) and ImmobilienScout24 (acquired
by Deutsche Telekom) as well as current portfolio companies like Adconion
Astaro, Questico and Truphone. For more information, please visit
www.wellington-partners.com.
SOURCE  Adconion Media Group

Alexander Gordon of CJP Communications, +1-212-279-3115, Ext. 215,
agordon@cjpcom.com, for Adconion Media Group
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