GO3 Launches Line of Health-Focused Products with Partner David Beckham

Tue Feb 26, 2008 7:21am EST

* Reuters is not responsible for the content in this press release.

- GO3 Debuts Line of Healthier-For-You, Family-Friendly Products With Omega-3
Fish Oil Supplements for Children and Adults That Are Now Available For
Purchase Online -

LOS ANGELES, Feb. 26 /PRNewswire/ -- GO3, an associated company of Findus
Ltd., a leading supplier of premium quality frozen meals and fish in the
United Kingdom, announced today the launch of its GO3 line of healthier-for-
you and family-friendly products in partnership with international soccer star
David Beckham.  Omega-3 fish oil supplements for adults and children, the
first in a series of GO3 brand products to be introduced in the U.S. market,
are now available for purchase online at http://www.go3.com.
    According to the Center for Disease Control, an estimated 17% of U.S.
children are overweight or obese, driven by inactivity and poor eating habits.
GO3 Omega-3 fish oil supplements will help American consumers address growing
concern over getting enough beneficial Omega-3 oils in the diet which has been
shown to improve circulation, learning and concentration as well as promote
healthy joints and skin.  GO3 Omega-3 fish oil supplements for adults are
developed from a 100-year-old Norwegian recipe derived from anchovy and
sardines and made from fish meat.
    Helping to introduce a line of family-friendly health supplement products
to American consumers, David Beckham has teamed up with GO3 to help motivate
kids and families lead more active and healthy lifestyles. As a firm believer
and supporter of healthy living habits on and off the field, Mr. Beckham was
attracted to the GO3 product line because of the company's commitment to
offering a range of family-friendly, healthy lifestyle products.
    "GO3 Omega-3 fish oil supplements are the perfect solution for busy
families who are not eating the recommended two servings of fatty fish per
week in their diet," said Geir Frantzen, owner of GO3 Ltd and Findus Ltd.
"David Beckham is an ideal partner and healthy lifestyle role model and we
look forward to GO3 Omega-3 fish oil supplements making a positive impact on
American consumers of all ages."
    "Playing soccer since I was a young boy has taught me that good nutrition
and a balanced diet is important to remaining healthy and fit," said David
Beckham. "I'm teaming up with GO3 to let adults and children know there's an
easy and simple way to include Omega-3 oils into their daily life."
    Pricing and Availability
    A 30-day supply of GO3 Omega-3 fish oil supplements, in unique adult and
junior formulas, are available for $21.95. Shipping and handling plus
applicable sales tax will be added based on order size and state of residence.
GO3 Original Omega-3 fish oil supplements are available in packages of 60
individually-sealed capsules made from vegetarian-friendly fish gelatin.
GO3 Junior Chewable Omega-3 fish oil supplements are available in packages of
60 individually-sealed capsules.  Each chewable strawberry flavored capsule is
enclosed in fun soccer field-illustrated blister packaging.
    For easy online shopping and more information on GO3, as well as helpful
information about consumer health topics and fun, family activities to promote
higher physical activity levels and better food choices, visit
http://www.go3.com.
    About GO3
    GO3 has partnered with David Beckham to promote both fitness and a
healthier lifestyle for all ages through the GO3 product line. Available
online in the U.S. market at http://www.go3.com, GO3 supplements are a family-
friendly way to get the recommended daily amount of health-supporting Omega-3
nutrients every day. Understanding that it can be difficult for busy families
to make healthy choices part of a daily routine each and every time, David
Beckham endorses the GO3 brand as an advocate for good overall mind and body
health.
    GO3 Ltd is an associated company of Findus Ltd., a leading premium quality
frozen meals and fish producer in the United Kingdom.
     Contact/U.S.:                        Contact/UK
     Amanda Bartz / Sallie Olmsted        Zara Reid
     Rogers & Cowan                       Rose Reid Media
     (310) 854-8151/ 8124                 44-5600 752 008
     abartz@rogersandcowan.com            zara@rosereidmedia.com
     solmsted@rogersandcowan.com

SOURCE  GO3 Ltd

U.S., Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, or Sallie
Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com, both of Rogers & Cowan;
or UK, Zara Reid of Rose Reid Media, +44-5600 752 008, zara@rosereidmedia.com,
all for GO3 Ltd
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