Simple Plan Is a Global Sensation; New Album From Montreal's Top Pop Combo Explodes Onto the Charts Worldwide; "Your

NEW YORK, NY, Feb 26 (MARKET WIRE) --
"SIMPLE PLAN," the long-awaited new album from Lava/Atlantic recording group
Simple Plan, has made a triumphant chart debut, both here and around the world.
The Montreal-based band's third studio effort -- which features the singles
"When I'm Gone" and "Your Love Is A Lie" -- was the Billboard 200's
highest-charting debut of the week at #14, while also placing high on a
variety of additional tallies, including #3 on "Top Rock Albums," #4 on "Top
Modern
Rock/Alternative Albums," and #7 on "Top Digital Albums." In addition, the
album reached the #1 spot on the iTunes Store's "Top Pop Albums" ranking.

Internationally, "SIMPLE PLAN" arrived at #1 in Mexico, #2 in Brazil and
Canada (where it came in at #1 in the band's native Quebec), and #3 in
Japan. Furthermore, the album premiered in the top 10 in such far-away lands as
Hong Kong, Sweden, Austria, Switzerland, Australia, and Germany, with top 20
debuts in Spain, Finland, and France.

Simple Plan will celebrate the new album's success on Thursday, March 6th
with an eagerly awaited concert performance on ABC's "Jimmy Kimmel Live!" The
multi-platinum combo recently heralded the arrival of "SIMPLE PLAN" with a
slate of high-profile TV appearances, including NBC's "Late Night with Conan
O'Brien," Fox's "The Morning Show with Mike and Juliet," Fuse's "The Sauce," and
MTV's "TRL," where Simple Plan served as house band throughout the show.

"Your Love Is A Lie," the second single from "SIMPLE PLAN," has just
impacted
at Hot AC and CHR/Top 40 radio outlets nationwide. A companion video clip --
directed by legendary video helmer Wayne Isham (Metallica, Kid Rock, Bon Jovi)
-- is
currently in pre-production.

"Your Love Is A Lie" follows the album's first hit, "When I'm Gone," which
continues to draw spins at Top 40, Alternative, and Hot AC. What's more, the
"When I'm Gone" companion video -- featuring ubiquitous celebrity blog icon
Perez Hilton -- is currently in play at MTV, MTV2, MTV Hits, MTV.com, The N,
Fuse,
and Music Choice, where Simple Plan will be "Artist of the Month" for March.

Simple Plan has just begun its "North American Fan Appreciation" tour, which
sees the band getting up close and personal with their audience by
performing at intimate club-sized venues for the first time in years.
Springfield, IL-based The Graduate will be performing as special guests. The
shows kicked off with a sold out set on February 25th at New York City's The
Fillmore NY @ Irving Plaza, and will be followed by eagerly awaited stops in
Philadelphia, Hartford, Detroit, and Chicago. From there, Simple Plan will
cross the Atlantic for a major European tour, slated to rock venues in
Finland, Sweden, Denmark, the Netherlands, Germany, Switzerland, Italy, England,
Belgium, France, and The Czech Republic through late April. Further information
-- including additional North American tour dates and on-sale details -- will
be announced shortly.

Long known for their close relationship with their fans, Simple Plan has
also
announced the launch of the first official Simple Plan Fan Club. Full details
can be accessed at www.simpleplan.com and www.myspace.com/SimplePlan.

"SIMPLE PLAN" finds the Montreal-based combo teaming up with a truly
uniqueline-up of production talent, including Dave Fortman (Evanescence,
Mudvayne), Danja
(T.I., Timbaland, Justin Timberlake), and Max Martin (James Blunt, Kelly
Clarkson, Avril Lavigne). From the tight dance groove of the R&B-flavored "The
End" to the unabashed power balladry of "I Can Wait Forever," the album
stands as the band's most inventive, genre-defying collection to date, a blend
of
classic punk energy and modern pop sonics that's both utterly distinctive and
deliriously entertaining.

"I think we all felt we needed to do something that would be a little more
daring and stretch the envelope of who we are," explains frontman Pierre
Bouvier. "We were just trying to make a record that will leave a little more of
a mark."

"There was sort of a realization we needed to shake things up and really
take
chances and just go for it," adds drummer Chuck Comeau. "To do something
that was still us but would challenge ourselves."

"SIMPLE PLAN" is the band's fourth album overall, following 2002's RIAA
2x-platinum debut, "NO PADS, NO HELMETS...JUST BALLS," 2004's platinum-certified
follow-up, "STILL NOT GETTING ANY," and 2005's "MTV HARD ROCK LIVE."

Simple Plan is: Pierre Bouvier - vocals; Chuck Comeau - drums; David
Desrosiers - bass, backing vocals; Sebastien Lefebvre - guitar, backing vocals;
Jeff Stinco - lead guitar.

Contact:
Glenn Fukushima
818.238.6833
Glenn.Fukushima@atlanticrecords.com

Marisa Bianco
212 707 2025
Marisa.Bianco@atlanticrecords.com

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