Green Eggs & Ham, Who-Cakes and Beezlenut Splash -- to Name Just a Few -- IHOP Partners With "Dr. Seuss' Horton Hears a

Mon Mar 3, 2008 7:00am EST

* Reuters is not responsible for the content in this press release.

  GLENDALE, CA, Mar 03 (MARKET WIRE) -- 
 With new items that include Beezlenut Splash, Who-Cakes and Green Eggs & Ham,
IHOP has created a menu that will be loved by any Dr. Seuss fan!  IHOP, one of
America's favorite restaurants for breakfast, lunch and dinner, has partnered
with the new feature film from Twentieth Century Fox Animation, "Dr. Seuss'
Horton Hears a Who!," to bring Dr. Seuss' imaginative journey of Horton the
Elephant to IHOP restaurants throughout the U.S.  From March 3 through April 20,
IHOP
restaurants will add four new Horton-themed menu items -- Beezlenut Splash,
Who-Cakes,Mayor's Breakfast and Jo-jo's Kid's Breakfast.  The new film opens at
theaters nationwide on March 14.

    "Generations have cherished Dr. Seuss' books for more than 50 years, and the
IHOP team has had great fun referencing his imaginative work to create some of
our most original products ever," said Carolyn O'Keefe, IHOP's senior vice
president, marketing.  "IHOP's new Horton-themed menu items combine the unique,
craveable items IHOP is famous for with some of the best-loved creative and
playful themes from Dr. Seuss' stories."

    Who-Cakes, named after the "Whos" who live on a speck of dust, are a
colorful stack of IHOP's shortcake pancakes in all shapes and sizes
coveredwith real boysenberry and blueberry glaze, rainbow chocolate chips and a
pink lollipop.

    The Mayor's Breakfast includes a clever play on Dr. Seuss' legendary
"greeneggs & ham" -- eggs scrambled with spinach, ham strips, hash browns and a
choice of Who-Cakes or IHOP's original buttermilk pancakes.

    Horton stands by the motto that "a person's a person, no matter how
small,"so for smaller appetites, Jo-jo's Kid's Breakfast offers a smaller stack
ofWho-Cakes, one scrambled green egg and a ham strip.

    Adventurous guests can wash it all down with a wiggly jiggly Beezlenut
Splash, a
thirst-quenching treat of lemon-lime soda with cubes of floating Cherry and
Berry
Blue Jell-O(R).

    Each of the four Horton-themed dishes at IHOP is inspired by the film and
favorite stories from Dr. Seuss. A "who's who" of comedy, led by Jim
Carreyand Steve Carell, bring to life Dr. Seuss' beloved "Horton Hears A Who!"
An
imaginative elephant named Horton (Carrey) hears a faint cry for help coming
from a tiny speck of dust floating through the air.  Although Horton doesn't
know it yet, that speck houses an entire city named Who-ville, inhabited by the
microscopic Whos, led by the Mayor (Carell).  Despite being ridiculed and
threatened by his neighbors who think he has lost his mind, Horton is
determined to save the particle... because "a person's a person no matter
how small."

    The IHOP promotion is supported by an integrated marketing effort that
includes a national television commercial, in-restaurant materials and online
elements that bring the spirit of "Dr. Seuss' Horton Hears a Who!" alive for
IHOP guests.  NMA Entertainment & Marketing worked closely with IHOP in the
execution and creation of online and other promotional elements.

    For more information or to find an IHOP restaurant near you, please visit
www.ihop.com.

    ABOUT IHOP

    For 50 years, the IHOP family restaurant chain has served its world famous
pancakes and a wide variety of breakfast, lunch and dinner items that are
loved by people of all ages. IHOP offers its guests an affordable,
everydaydining experience with warm and friendly service. The first IHOP opened
in
Toluca Lake, Calif. in 1958, and as of December 31, 2007, there were 1,344
IHOPs in 49 states, the U.S. Virgin Islands, Canada and Mexico. IHOP
restaurants are franchised and operated by Glendale, Calif.-based IHOP, a
subsidiary of IHOP Corp. (NYSE: IHP).

    ABOUT FOX FILMED ENTERTAINMENT

    One of the world's largest producers and distributors of motion pictures,
Fox
Filmed Entertainment produces, acquires and distributes motion pictures
throughout
the world. These motion pictures are produced or acquired by the following
units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight
Pictures, Fox Atomic, and Twentieth Century Fox Animation.

    Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=703551


Jennifer Pendergrass
IHOP
(818) 637-3603

Glenda Luft
5W Public Relations
(212) 584-4317
gluft@5wpr.com

Copyright 2008, Market Wire, All rights reserved.

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