IBI Investment House Review Applicure Technologies Ltd with a 'Buy' Recommendation...

IBI Investment House Review Applicure Technologies Ltd with a 'Buy' Recommendation of 145% over the Current Market Price

Applicure is Being Defined as "Mini Check Point" and is Expected
to Grow Impressively in 2008
TEL AVIV, Israel--(Business Wire)--
IBI Investment House Ltd has initiated equity research on
Applicure Technologies Ltd (TASE:APCR) with a buy rating and a 37 NIS
target price, which is 145% over the current market price.

IBI Investment House Ltd is a respected institution known well in
the market place for the high quality of its equity research. The
report highlights the following reasons why it believes Applicure
Technologies Ltd deserves better rating, namely:

-- Mini Check Point - Applicure has the potential to become as
successful as Check Point - a worldwide leader in internet
security. It has the right product at the right time and
place.

-- Large potential market for dotDefender - The data security
risks report of the American SANS research institute has
determined that application security of Internet sites and
intra-organizational applications has become a problem of
prime status. Applicure's dotDefender product introduces a
novel approach to a $3.2 billion market - the product has a
number of clear advantages, among them, quick installation,
immediate protection against application attacks, low
maintenance requirements with automatic updates, compatibility
with all common platforms and low cost of ownership.

-- Forecast for high growth in 2008 - Contracts of over 1M Euros
have already been signed for Applicure's flagship product
dotDefender in Europe and Israel and the company has now
expanded operations to include the US.

-- Regulation driving market - The central factor for growth of
the web application security market is the PCI standard which
requires websites using credit cards to implement application
security as of July 2008 in the United States.

-- Acquisition potential - IBI Investment House also indicates
that Applicure may be of interest as a possible acquisition
target for one of the large information security companies
which will view the purchase of Applicure as a quick way to
attain innovative and unique technology in a growing market.

-- IT Week magazine positioned Applicure among the 100 leading
technology company in 2006 and was highlighted in the SANS
Institute Top 20 Internet Security Risks report 2007. The SANS
Institute is an authority in information security.

The full report is available by emailing update@applicure.com.

About IBI Investment House

IBI Investment House is a member of the Tel Aviv Stock Exchange.
IBI Investment House manages investment portfolios, mutual funds and
provident funds valued at NIS 12 billion.

In recent years IBI Investment House has led a majority of the
securities offerings on the Tel Aviv Stock Exchange. The Group
provides a wide variety of financial services adjusted to the needs of
individual clients. IBI Investment House was ranked as one of the top
100 companies in Israel in 2006 by Globes.

Over the years, IBI's economic and research departments have
maintained their well-earned reputation for objective reporting and
professional integrity among the leading institutions in Israel's
capital market.

About Applicure

Applicure Technologies Ltd (TASE:APCR) develops the leading
multi-platform web application security software products that protect
web servers and internal applications from external and internal
attacks. Built upon years of research into hacker behavior, Applicure
solutions feature a comprehensive knowledge base to identify attacks
accurately, and stop them before they reach the website or
application. Applicure's flagship products dotDefender and dotDefender
Monitor are deployed internationally and serviced by offices and
distributors in the US, UK and Israel. Founded in 2004, and listed on
the Tel Aviv stock exchange in April 2007, Applicure is headquartered
in Herzliya, Israel. For more information, please visit
www.applicure.com.

Investor relations queries
US and Canada
Norman S Rosenthal, +1 203-563-9857
norm@tempestsystems.com
or
All other investor relations queries
Financial Access
Noam Tepper, +972 544 283328
noam@faccess.co.il
or
Media relations queries
US and Canada
Vitis PR
David Matthews, +1 778 855 2335
david@vitispr.com
or
UK and Europe
Vitis PR
Ranbir Sahota, +44 121 2428048
Ranbir@vitispr.com

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