EcoMedia(R) and Worldwide Pants Incorporated Announce Content Partnership

Fri Mar 7, 2008 9:00am EST

* Reuters is not responsible for the content in this press release.

Relationship is Part of EcoMedia's Pursuit of Bringing Entertainment to the
Green Media Market

    NEW YORK, March 7 /PRNewswire/ -- EcoMedia, a leading environmental media
company dedicated to helping corporations improve the environment while
connecting with their consumers, today announced a new partnership with
Worldwide Pants Incorporated (WPI), the Emmy Award-winning production company
created by David Letterman, host of The Late Show with David Letterman.
    The Worldwide Pants/EcoMedia partnership will create original, unscripted,
environment-related content, in the style of The Late Show remote segments,
for television and Internet distribution.  The collaboration will begin
production in the fall of 2008.
    "We are extremely excited to partner with EcoMedia and look forward to
creating entertainment that will hopefully not only be funny, but will also
move viewers toward better, more sustainable practices in everyday life," said
Rob Burnett, President and CEO of Worldwide Pants.  "EcoMedia has a head start
on this growing media niche and we are delighted to have access to its
expertise."
    The new partnership is one of the many ways EcoMedia is working to combine
marketers' green messages with their eco-friendly media platforms.  These
alliances help fund environmental projects and technologies that generate
measurable results in local communities.  EcoMedia is driven by the philosophy
that real environmental progress requires the direct involvement of the
business community, resulting in a uniquely sustainable private-public
partnership.  In living up to that philosophy, the company funds environmental
programs and provides businesses a value proposition that no other media
company can: help them meet their marketing, social responsibility, community
affairs and PR objectives while having a measurable impact on the environment.
    "Our partnership with Worldwide Pants affords us the opportunity to work
with the leaders in this industry to produce meaningful content on behalf of
the environment," said EcoMedia CEO and Founder, Paul Polizzotto.  "I am
extremely pleased that an enlightened and successful group such as Worldwide
Pants sees the value of our business model. We see this as lasting partnership
with significant potential to educate and entertain."
SOURCE  EcoMedia

Marie Wilson, +1-312-577-1764, mwilson@digcommunications.com, or Pete Marino,
+1-312-577-1754, pmarino@digcommunications.com, both for EcoMedia; or Tom
Keaney, tkeaney@rubenstein.com, for Worldwide Pants
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