"Super High" heads to a living room near you

Sun Mar 9, 2008 11:58pm EDT

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AUSTIN, Texas (Hollywood Reporter) - Audiences eager to light up the joint with a viewing of the upcoming marijuana-themed documentary "Super High Me" will be able to do so in the privacy of their own living rooms.

Starting March 10, fans can register at the film's Web site (www.superhighmemovie.com) to "roll" their own screenings by requesting a free DVD copy of the film, which will be sent out on its theatrical start date of April 20, a sacred date in the stoner community.

Once in receipt of the film, the requester is expected to hold a private screening in a location of his or her choosing. The only requirement is that there be no charge for the screening.

"It can be difficult to get stoners off the couch," said Suzanne Blech, senior vp of sales and acquisitions at the film's producer, Screen Media Films. "The number of people who get stoned in America is quite a large percentage, and all we want for them is to tell their friends that they have to see this funny, funny movie."

Blech explained that the idea came after she spoke to marketers at B-Side Entertainment, who had done a similar promotion with 2006's "Before the Music Dies."

"When they told me that they'd had 300 screenings in 270 markets with an average of 120 people at each, all done at a very low cost, I was intrigued about getting word-of-mouth screening to such a large amount of people," she said.

Technical details on the mail-out are still being worked on, but Blech suggested that the DVDs sent out to fans would like have a 24-hour shelf life, and would be encoded to prevent duplication. But requesters who held screenings after the film was released on Netflix DVD on June 17 would have the option of selling regular copies of the film at their screenings.

Shipping costs are to be paid by the requester, and were estimated at about $5.99.

The film, directed by Michael Blieden, features comedian Doug Benson first abstaining from smoking pot for 30 days, then smoking it all day for the next 30 days, with medical tests set up along the way. The film riffs on Morgan Spurlock's 2004 documentary "Super Size Me," in which he risks his life by sticking to a McDonald's-only diet.

Reuters/Hollywood Reporter

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