Ketel One Vodka Pays Tribute to Arnold Palmer's Accomplishments with Traveling Memorabilia...

Mon Mar 10, 2008 8:00am EDT

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Ketel One Vodka Pays Tribute to Arnold Palmer's Accomplishments with Traveling Memorabilia Museum - 'The Arnold Palmer Pavilion'

  Initiative an Element of Ketel One's Partnership with the PGA TOUR
ALISO VIEJO, Calif.--(Business Wire)--
Ketel One Vodka, the official sponsor of the World Golf Hall of
Fame, will provide consumers with a behind-the-scenes peek at the life
and career of Arnold Palmer with a traveling "mini-museum" and
hospitality area - "The Arnold Palmer Pavilion" - that celebrates the
career and success of the legend himself. The Pavilion will travel to
premier spots along the PGA TOUR, appropriately making its debut at
the Arnold Palmer Invitational presented by MasterCard in Orlando,
Fla., and will feature an abundance of Arnold Palmer memorabilia.

   The Arnold Palmer Pavilion will boast a wide range of memorabilia
that tells the story of the golf legend's life. It will include golf
memorabilia from Palmer's personal collection, including his golf bags
from the 1963 Ryder Cup and 1981 Arnold Palmer Invitational presented
by MasterCard, and other miscellaneous golf-related items. The
Pavilion will also feature non-golf memorabilia including pieces from
Palmer's passion for aviation, such as historical photographs, outfits
and even an old flight log. Additionally, the Pavilion will display
Palmer games such as "The Arnold Palmer Family Golf Game," dating back
to the 1960s and the unique Vigor Whirl fitness tool Mr. Palmer used
and endorsed. Twelve historical photos capturing the excitement and
success of Palmer's golf career blown up to 5' x 7' will be
free-standing throughout the Pavilion.

   Timely given the upcoming 2008 Presidential elections, a special
display case will be dedicated to Palmer's relationships with numerous
U.S. Presidents. Items include a personal letter from President Dwight
D. Eisenhower, as well as numerous photos of Palmer with Bill and
Hillary Clinton and George W. and Laura Bush, among others. The
display will also include a pin created by Golf Digest endorsing
Arnold Palmer for President in 1988.

   "I discovered Ketel One Vodka a long time ago, so I was pleased to
begin a partnership with them in November of 2003," Palmer said. "I am
honored that Ketel One Vodka has chosen to pay tribute to my life
through the Arnold Palmer Pavilion."

   "Ketel One Vodka is thrilled to be a sponsor of Arnold Palmer and
to bring his legendary career to life through the Arnold Palmer
Pavilion," said William L. Eldien, President and CEO of Nolet Spirits
U.S.A., the parent company of the Ketel One brand. "We look forward to
this exciting opportunity to share the story of Arnold Palmer's life
while providing guests with a comfortable hospitality area where they
can enjoy Ketel One Vodka."

   The Arnold Palmer Pavilion will feature a Ketel One Vodka-themed
bar that will feature the Ketel One Lemonade (Ketel One Citroen and
fresh squeezed lemonade garnished with a mint leaf). Guests will also
be able to purchase food from the tournament's caterer.

   The Arnold Palmer Pavilion will make stops at four PGA TOUR events

   --  The Arnold Palmer Invitational presented by MasterCard, March
        10-16, 2008, Orlando, FL

   --  THE PLAYERS Championship, May 5-11, 2008, Ponte Vedra Beach,

   --  The Barclays, August 18-24, 2008, Paramus, NJ

   --  THE TOUR Championship presented by Coca-Cola, September 22-28,
        2008, Atlanta, GA

   About Ketel One Vodka

   For ten generations, the Nolet family has been distilling the
finest spirits using recipes perfected by Joannes Nolet and his
successors at the Nolet Distillery in Schiedam, Holland. Ketel One,
named after the original Distilleerketel #1, is made in small batches
using traditional copper pot stills, filtered through charcoal and
rested in tile lined tanks until perfect. This handcrafted approach
yields vodka that possesses refined elegance, distinctive smoothness
and unmatched quality. For more information on Ketel One Vodka and to
view step-by-step demonstrations for preparing ten classic cocktails,
visit Ketel One's website at

Nolet Spirits USA
Jim Riley, 949-448-5700
Weber Shandwick
Britta Franson, 310-854-8249

Copyright Business Wire 2008
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