IMG and Ari Fleischer Announce New Joint Venture to Create 'Ari Fleischer Sports Communications'

Mon Mar 10, 2008 10:25am EDT

* Reuters is not responsible for the content in this press release.

  NEW YORK, NY, Mar 10 (MARKET WIRE) -- 
IMG, the world's premier sports, entertainment and media company, and Ari
Fleischer, a
former White House press secretary and leading sports industry communicator,
announced the formation of a new joint venture: Ari Fleischer Sports

    The New York-based consultancy company will offer management advisory
including media training and interview preparation, image management, crisis
management and media relations to a wide range of athletes, coaches and
high-profile sports industry executives.  Fleischer will serve as the company's
President.  Sandy Montag, Senior Corporate Vice President of IMG Sports &
Entertainment, will serve as COO of the company.

    In making the announcement, Fleischer said, "Except for presidents and top
government officials, no one faces tougher scrutiny today than sports figures. 
Athletes now face a public -- and a media -- that demand more. Players and
executives who understand the media and know how to work with them find their
careers are launched to higher, more successful and lucrative levels because
of the good publicity they receive."

    George Pyne, President, IMG Sports & Entertainment, added, "Ari is a
talented professional with deep expertise across sports, government and
media.  We are delighted to partner with Ari and bring the worldwide resources
IMG to this venture in order to help athletes and sports industry clients manage
tough situations and successfully interact with the media."

    Ari Fleischer served as the primary spokesperson for President George W.
Bush during the historic presidential recount in 2000, September 11th, the
wars in Iraq and Afghanistan and the anthrax attack.  His bestselling
book,"Taking Heat," details his years in the White House and reached No. 7 on
New York Times best-seller list.

    Since leaving the White House, Fleischer has worked with some of the most
established people and organizations in sports, including Major League Baseball,
the Women's Tennis Association and The Sporting Goods Manufacturers
Association.  Fleischer also advises several major corporations on
communications issues.

    Fleischer continued, "Together with IMG, our new company will help people in
sports world so they can handle bad news and also take advantage of good."

    About Ari Fleischer Sports Communications

    Ari Fleischer Sports Communications is a new sports media consulting firm
brought to you by the former White House press secretary.  Fleischer's expertise
sports and communications brings a new level of sophistication required for
high-profile world of sports.

    As White House press secretary, Fleischer developed a unique and proactive
to crisis management and media training that he now brings to the sports
industry.  From forecasting potential vulnerabilities and weaknesses, to
shaping the message and image portrayed in the marketplace, Ari Fleischer Sports
Communications provides tools for sports leagues, coaches, athletes, and team
management to successfully handle the press.

    More information about Ari Fleischer Sports Communications is available at

    About IMG

    IMG is the world's premier sports, entertainment and media enterprise.

    Operating in 30 countries, IMG's diverse businesses include: consulting
event ownership and management; fashion events and models representation;
licensing; golf course design; and client representation in golf, tennis,
broadcasting, speakers, European football, rugby, cricket, motor sports,
Olympic sports and action sports.  IMG Academies are the world's largest and
advanced multi-sport training and educational facilities, delivering
world-class sports training experiences to more than 12,000 junior, collegiate,
adult, and professional athletes each year.

    IMG's media and entertainment operations include content production
Darlow Smithson Productions and Tiger Aspect Productions. Globally, IMG produces
distributes more than 11,000 hours of sports, documentary, drama, comedy,
entertainment, popular factual and children's content annually.  IMG also
the broadcast rights to many of the world's premier sporting events and has
the world's largest sports archive with more than 250,000 hours of footage.

    Forstmann Little & Co. purchased IMG in 2004.

    More information about IMG is available at


Jim Gallagher
(212) 774-4419
Email Contact

Brian Weiss
(212) 774-6782
Email Contact

Copyright 2008, Market Wire, All rights reserved.


After wave of QE, onus shifts to leaders to boost economy

DAVOS, Switzerland - Central banks have done their best to rescue the world economy by printing money and politicians must now act fast to enact structural reforms and pro-investment policies to boost growth, central bankers said on Saturday.