Powermat and Denpeki Create `SmartWalls' for First-Ever `House Without Wires'

Joint Development to Install Wireless Energy Capability in
Surfaces Including Walls, Floors and Ceilings
NEW YORK--(Business Wire)--
Imagine charging your cell phone or laptop simply by placing it on
the desk or night table in your bedroom or running a flat screen
television, a digital clock, and an internally-lit picture frame
directly through your living room wall.

In the 'House Without Wires', a joint venture announced today by
Powermat and Denpeki, a leading Japanese developer of advanced
construction products designed to create a cleaner, safer, more
efficient, and environmentally compatible alternative to construction
materials currently in use, its no longer a dream. In the 'House
Without Wires' your toaster, blender, and coffee maker will be powered
directly through the marble countertop in your kitchen and the
batteries in your children's toys will automatically recharge by
storing them in a Powermat-enabled toy chest at the end of the day.

A New Standard in Modern Construction

The groundbreaking collaboration will set a new standard in the
construction industry by developing and commercializing the SmartWall,
an industrial sheetrock that will be embedded with Powermat's wireless
technology. The SmartWall, with the ability to transmit wireless power
and data to receivers connected to or embedded in electronic devices
of all kinds, enables virtually any surface throughout the house to
become an alternate method for power distribution that replaces
electrical sockets and docking stations.

"We are setting the bar at new heights for the entire construction
industry," said Hitoshi Masuya, CEO of Denpeki. "We no longer regard
walls as a spacial necessity to separate one room from another or as a
blank slate to be decorated with a picture or a clock. Rather they
have taken on new significance as internal power centers within the
home."

An Environmental Breakthrough

Powermat's proprietary Surface Enhancement Technology (SET)
facilitates safe and efficient transfer of power in a manner that is
also environmentally advantageous.

Beyond simply eliminating unsightly wires and tangled cords that
detract from the overall aesthetic of any environment, SET technology
supports a 'greener' cause. Designed to profile the power needs of any
electronic device with which it makes contact through an 'electronic
handshake', it provides power only to the extent needed and only when
the device and the wall are in immediate proximity. Therefore, it
saves energy, cuts costs, and completely eliminates the transfer of
energy when a device is in idle mode or detached from the wall to
ensure optimum energy utilization.

"As the overall maintenance and revitalization of our environment
has increasingly become an issue, we recognize the need for more
effective energy conservative technology. Our goal in partnering with
Denpeki is to support the progression of technology in a way that is
both responsible and environmentally compatible," said Ran Poliakine,
Chairman of the Board of Powermat.

An Effective Fire Safety Tool

The SmartWall is as an effective fire prevention tool. The
SmartWall transfers power by means of magnetic induction rather than
electrical current. By doing so, it reduces the potential for
electrical sparking, a major cause of fires within the home. It also
eliminates the use of multiple electrical outlets that can be
overloaded and made dangerous.

According to Shimon Romach, Commissioner of The National Fire and
Rescue Service of Israel, "most residential fires are rooted in an
electrical cause like short circuited electrical connections,
deteriorating wire insulating materials, grounding faults, defects in
electrical appliances, or an overheated device left unattended. By
introducing an alternate method for energy distribution that operates
by means of a completely different infrastructure, the incidence of
home-based fires will dramatically decrease."

About Powermat

Powermat Ltd. (www.powermatdigital.com) was established in Neve
Ilan, Israel in 2006 as a tool of convenience to free business
travelers of the stresses and hassles of traveling with multiple
chargers for operating multiple electronic high-and-low- power
devices. Powermat provides a one-step solution for simultaneously
delivering power to multiple electronics - including cell phones,
laptops, and PDAs - so that batteries are never exhausted and wires
are obsolete.

About Denpeki

Denpeki Kaihatsu KK (means Electronic Wall Development) was
established by a Technology Carve-Out Fund in 2006 to promote
SmartBricks (TM); a development project with a leading Japanese
contractor. Hitoshi Masuya is acting CEO.

Powermat Ltd.
Scott Eisenstein, 212-590-2436
scott@pwrmat.com

Copyright Business Wire 2008