Airtel Launches Enhanced CallHome Service in the U.S.

Tue Mar 11, 2008 10:01am EDT

* Reuters is not responsible for the content in this press release.

--  Enables Payment Through Indian Credit Cards to Target 700,000
        Indian H1B Visa Holders, Business Travelers, Tourists and
        Students in the U.S.

   --  Plans to Extend Service to NRIs in Two More Countries by Q1 FY
NEW DELHI--(Business Wire)--
Bharti Airtel, India's leading telecommunications service
provider, today announced the launch of its enhanced Airtel CallHome
service for calls made from U.S. to India.

   The launch of the enhanced version of the CallHome service marks
an important step by Airtel to further strengthen its focus on the 2.5
million-strong NRIs in the U.S. market. Another unique feature of the
upgraded experience on is the enablement of
payment through Indian credit cards for purchasing talk time for
calling from U.S. to India. This feature will be particularly useful
for over 700,000 Indian H1B visa holders, business travelers, tourists
and students in the U.S.

   The enhanced CallHome service will offer an all-new experience
with unmatched call clarity at great value for money rates. Now, using
the unique Hotline service, a customer will be able to configure up to
ten of his most frequently dialed numbers with a single-key access
dial at greatly reduced call rates which are 30% lesser than other
offerings in the market. Additionally, an attractive customer referral
reward program will offer free talk-time. The upgraded service also
offers an Easy Dial facility that enables customers to configure up to
50 numbers for quick dialing. Customers would shortly be able to avail
a host of amazing new value added services like astrology, cricket,
etc. that enable customers to listen to and keep in touch with their
roots in India. All of these enhanced features will be available to
customers at a refreshed and contemporary portal --

   Speaking on the occasion, David Nishball, President, Enterprise
Services, Bharti Airtel Ltd., said, "When we launched the Airtel
CallHome service a year ago, we set an unprecedented benchmark in
pricing in the virtual calling card segment. Today, with the launch of
the enhanced version and the enablement of payment through Indian
credit cards, we are aiming to revolutionize the customer calling
experience." He added, "With the success of the CallHome service in
the U.S., we will be extending our service to target NRIs in two more
countries by Q1 of FY 08-09."

   Airtel launched the CallHome service in the U.S. in December 2006.
Keeping with its focus on continually enhancing the customer
experience, a benchmarking exercise was conducted which mapped
customer calling behaviour and preferences which were incorporated in
the upgraded features. With the launch of the enhanced version of the
CallHome service, Airtel is set to redefine the way customers call
India from the U.S.

   About Bharti Airtel Limited:

   Bharti Airtel Limited, a group company of Bharti Enterprises, is
India's leading integrated telecom services provider with an aggregate
of 60 million customers. Bharti Airtel has been rated among the best
performing companies in the world in the BusinessWeek IT 100 list

   Bharti Airtel is structured into three strategic business units --
Mobile services, Telemedia services and Enterprise services. The
mobile business provides mobile & fixed wireless services using GSM
technology across 23 telecom circles. The Telemedia business provides
broadband & telephone services in 94 cities. The Enterprise services
provide end-to-end telecom solutions to corporate customers and
national & international long distance services to carriers. All these
services are provided under the Airtel brand. Airtel's high-speed
optic fibre network currently spans over 67,000 kms covering all the
major cities in the country. The company has two international landing
stations in Chennai that connects two submarine cable systems -- i2i
to Singapore and SEA-ME-WE-4 to Europe. For more information, visit

Bharti Airtel Limited
Pichong Misao, + 91-124-455 2222

Copyright Business Wire 2008
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