Keep A Breast Foundation Receives Boost From Emergen-C(R)

Wed Mar 12, 2008 8:00am EDT

* Reuters is not responsible for the content in this press release.

 The Keep A Breast Foundation and Alacer Corp., makers of Emergen-C(R), have
strengthened their partnership in the fight against breast cancer. Alacer
Corp. launched Emergen-C(R) PINK(TM) in September 2007, the first
cause-related product from the corporation, and has vowed to contribute 50
percent of all Emergen-C PINK profits to the Keep A Breast Foundation. Keep A
Breast received the first quarterly installment of $40,000 this past month and,
with the help of consumers, is hoping this amount will continue to grow in
the upcoming years.

    "We are so excited about this new partnership," said Shaney Jo Darden,
KeepA Breast Founder. "Both Emergen-C and Keep A Breast are focused on staying
healthy, and the added commitment to breast cancer awareness through PINK
products fits perfectly with our mission. We feel lucky to have the
opportunity to collaborate with such a remarkable organization."

    Emergen-C PINK is an innovative, delicious pink lemonade flavored drink
mixdedicated to raising breast cancer awareness and providing consumers with
astaple in their daily health and wellness regimes. Formulated with 1,000
milligrams of Vitamin C, plus energy-boosting B vitamins, minerals and
electrolytes, Emergen-C PINK packs the same amazing punch as all Emergen-C
plus a Feel the Good(TM), Share the Good(TM) experience.

    "Emergen-C's Feel the Good(TM) experience stems from the health and energy
crammed in each packet of Emergen-C," said Meghann Seidner, Emergen-C Brand
Manager. "Now we have taken that one step further by allowing our consumers
to Share the Good. By contributing 50 percent of our PINK proceeds to Keep A
Breast, the fight lies in the consumer's hand; they are the ones who will
make the difference."

    The collaboration with Alacer Corp. will help Keep A Breast advance its goal
of sharing a fresh perspective on the fight against breast cancer in a way
that is relevant and inspiring to today's youth. Emergen-C PINK will be
featured with Keep A Breast during youth outreach efforts on Warped Tour, ASR,
GVR Surf, GVR Snow and the upcoming AP TOUR.

    "Breast cancer affects people of all ages," Shaney Jo Darden said. "It
doesn't care how old you are, what you have or what you know. And now, through
Emergen-C PINK, all generations can join together to help in research,
treatment and prevention of this prevalent disease."

    Emergen-C PINK is available at all Whole Foods markets and Target stores
nationwide, and should be available soon at all your favorite retailers. For
information visit

    About Keep A Breast

    The Keep A Breast Foundation is a 501 (c) (3) non-profit organization. Our
mission is to help eradicate breast cancer by educating young people on
methods of prevention, early detection and support. Through art events,
educational programs and fundraising efforts we seek to increase breast cancer
awareness among young people so they are better equipped to make choices and
develop habits that will benefit their long-term health and well-being. For
more information, please visit

    About Alacer Corp.

    For over 35 years, Alacer Corp., based in Foothill Ranch, CA, has been an
industry leader and innovator in the development, manufacturing and marketing
of nutritionally enhanced products that support an energetic, healthy lifestyle.

Alacer produces and sells over 300 million packets of its Emergen-C brand
dietary supplement annually. For more information visit


Media Contact:
Sarah Znerold
SZPR, Inc.

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