DIRECTV's Exclusive NCAA(R) MEGA MARCH MADNESS(TM) Service Returns with UCLA's Ben...

Thu Mar 13, 2008 12:29pm EDT

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DIRECTV's Exclusive NCAA(R) MEGA MARCH MADNESS(TM) Service Returns with UCLA's Ben Howland

      UCLA's Men's Basketball Head Coach will Promote the DIRECTV
   Service for the Second Straight Year - Highlighting Award-winning
      Interactive features, Mix Channel and Expanded HD Coverage
EL SEGUNDO, Calif.--(Business Wire)--
DIRECTV's exclusive 2008 MEGA MARCH MADNESS service, supplementing
CBS Sports' exclusive live network coverage of the 2008 NCAA Division
I Men's Basketball Championship, returns March 20-28, and for the
second straight year, UCLA Bruins' Men's Basketball head coach Ben
Howland will serve as its official spokesperson.

   Howland, who has led UCLA to back-to-back Pacific-10 (2006-07)
titles and Men's Final Four(R) appearances and in 2006, guided the
Bruins back to the NCAA National Championship Game, will promote the
exclusive DIRECTV service's HD coverage - all 37 MEGA MARCH MADNESS
games will be in HD this year - and innovative interactive features
that have become a signature of DIRECTV's sports packages. Howland
will conduct a series of national and regional interviews, primarily
with news and sports television and radio programs during the week
leading into the Tournament.

   "Because I sincerely enjoy using its products and services, I was
excited when DIRECTV came to me with the opportunity to again be a
spokesperson for its MEGA MARCH MADNESS service," said Howland. "This
package is unique in that it shows all the early round games that
aren't shown nationally on CBS, allowing fans to see those Cinderella
stories as they develop."

   The MEGA MARCH MADNESS package provides exclusive access to all
live out-of-market games and is the only way fans can see on
television the 65 games of the NCAA Tournament's first through final
rounds, including games shown locally on CBS.

   "The MEGA MARCH MADNESS service is truly the only comprehensive
NCAA Tournament package out there," said Eric Shanks, executive vice
president of DIRECTV Entertainment. "While other providers may be
content to show highlights, DIRECTV is offering fans exclusive access
to up to 37 live games from the first three rounds of the Tournament,
and this year, all of the games are in HD. By combining our
award-winning interactive enhancements with expanded HD, we continue
to add an exciting dimension to the Tournament broadcast and the
customer's viewing experience."

   Also, this year fans who are at work or stuck in traffic and want
to record their game for later viewing, will be able to remotely
schedule their home DVRs to record the games through DIRECTV's free
DVR Scheduler service. Fans can search and browse the guide and
schedule recordings by going to through their computer or on their mobile phone.

   The service, still available to residential customers for only
$69, features a wide selection of high-definition Tournament game
coverage broadcasts and a host of award-winning interactive television

   --  A Game Mix channel features four broadcasts viewable on a
        single channel - allowing viewers to see all the live games on
        one screen all the time.

   --  Up-to-the-minute Tournament scores and statistics are
        available at the push of a button. An interactive receiver is
        needed to see scores from other games in progress while
        watching another game.

   --  On-screen Tournament bracket allows fans with DIRECTV
        interactive receivers to input and track their own game picks.

   --  More HD games will be available than ever before, with all 37
        MEGA MARCH MADNESS games broadcast in HD. For the first time,
        each HD game broadcast will offer access to scores and stats
        via the interactive, on-screen L-wrap.

   About DIRECTV, Inc.

   DIRECTV, Inc. (NASDAQ:DTV), the nation's leading satellite
television service provider, presents the finest television experience
available to 16.8 million customers in the United States and is
leading the HD revolution with 92 national HD channels - more quality
HD channels than any other television provider. Each day, DIRECTV
subscribers enjoy access to over 265 channels of 100% digital picture
and sound, exclusive programming, industry-leading customer
satisfaction (which has surpassed cable for seven years running) and
superior technologies that include advanced DVR and HD-DVR
services and the most state-of-the-art interactive sports packages
available anywhere. For the most up-to-date information on DIRECTV,
please visit

   About NCAA

   The NCAA is a membership-led nonprofit association of colleges and
universities committed to supporting academic and athletic
opportunities for more than 380,000 student-athletes at more than
1,000 member colleges and universities. Each year, more than 54,000
student-athletes compete in NCAA championships in Division I, II and
III sports. Visit and for more details about
the Association, its goals and members and corporate partnerships that
help support programs for student-athletes. The NCAA is proud to have
the following elite companies as official Corporate Champions--AT&T,
Coca-Cola and Pontiac--and the following elite companies as official
Corporate Partners--DiGiorno, Enterprise, The Hartford, Lowe's,
Sheraton and State Farm.

   (NCAA, Final Four and Mega March Madness are trademarks owned or
licensed by the National Collegiate Athletic Association.)

Darris Gringeri, 212-462-5136
CBS Sports
LeslieAnne Wade, 212-975-5171
Gail Dent, 317-917-6117

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