Isabella Rossellini's Short Film Series 'Green Porno' to Premiere on Sundancechannel.com...

Isabella Rossellini's Short Film Series 'Green Porno' to Premiere on
Sundancechannel.com and HELIO Mobile Service May 5, 2008
"Green Porno" To Be Available on VOD in June, 2008 and Air On Sundance Channel
in July 2008

NEW YORK, March 13 /PRNewswire/ -- Isabella Rossellini's eight-part short
film series about the sex life of insects and various creatures "Green Porno,"
will premiere on sundancechannel.com and on HELIO's mobile service on May 5,
2008. The series will be available on Sundance Channel VOD in June, 2008 and
will air on Sundance Channel in July, 2008. A selection of Rossellini's
"Green Porno" shorts premiered at the 2008 Sundance Film Festival and the 2008
Berlin international Film Festival. The series will be available beginning
May 5th, 2008 at sundancechannel.com/greenporno; for more information on HELIO
go to helio.com.
Meant to be shown individually or as a series, the "Green Porno" films are
a comical, but insightful study of the curious ways certain creatures "make
love." The inventive costumes and colorful sets contribute to the playfulness
of the films. Their graphic look was specifically conceived for smaller
screens such as cellular phones, computers, and various mobile devices.
"I've always been interested in animals and animal behavior," said
Rossellini. "I wanted people to laugh, but then to leave and say, 'Wow, I
didn't know about that.' That was my green intervention. It was to make
people aware of animal life."
The Green Porno minisite, sundancechannel.com/greenporno, will feature all
8 films and exclusive web only interviews with Isabella Rossellini and the
cast and crew, exclusive photo galleries of behind the scenes shots, making of
footage and samples of Isabella Rossellini's hand drawn storyboards. The
exclusive web content also explores the challenges and opportunities
associated with creating short films for 'small screens' -- namely the
internet and mobile devices.
"'Green Porno' was conceived and made for small screens so it's only
fitting that we launch the films online and via mobile devices," said
Christopher Barry Sundance Channel Senior Vice President Digital Media and
Business Strategy. "These shorts are perfect for digital viewing: they are
concise, engaging and entertaining pieces that explore the sex lives of
nature's smallest creatures."
"Green Porno has the right balance of entertainment and education for our
members," said Rob Gelick, Vice President of Media and Community Services at
Helio. "The series will be available across all of Helio's devices and
featured in the 'Give A Damn' channel which offers the best mobile content
themed around socially conscious issues."
"Green Porno" is conceived, written by and featuring Rossellini. Firefly,
Dragonfly and Spider are directed by Rossellini; Bee, Praying Mantis, Worm,
Snail, and Fly are directed by Rossellini and Jody Shapiro (producer of The
Saddest Music in the World and My Dad is 100 Years Old). They are produced by
Rossellini, Shapiro and Rick Gilbert in association with Sundance Channel.
Under the creative direction of Robert Redford, Sundance Channel is the
television destination for independent-minded viewers seeking something
different. Bold, uncompromising and irreverent, Sundance Channel offers
audiences a diverse and engaging selection of films, documentaries, and
original programs, all unedited and commercial free. Launched in 1996,
Sundance Channel is a venture of NBC Universal, CBS and Robert Redford.
Sundance Channel operates independently of the non-profit Sundance Institute
and the Sundance Film Festival, but shares the overall Sundance mission of
encouraging artistic freedom of expression. Sundance Channel's website
address is www.sundancechannel.com.
"Helio," the "Helio" logo and any other product names, service names or
logos of HELIO used, quoted and/or referenced herein are trademarks or
registered trademarks of HELIO LLC.
SOURCE Sundance Channel

Sarah Eaton, +1-212-708-8043, sarah.eaton@sundancechannel.com, or Katie
Lanegran, +1-212-708-8044, katie.lanegran@sundancechannel.com, both of
Sundance Channel