CBS and Gameloft Use Real Phone Calls to Unravel Clues and Solve Crimes in "CSI:...

Wed Mar 19, 2008 12:00pm EDT

* Reuters is not responsible for the content in this press release.

CBS and Gameloft Use Real Phone Calls to Unravel Clues and Solve Crimes in
"CSI: Crime Scene Investigation(TM) - The Mobile Game"
Mobile Characters Based on the Popular TV Series Call Players and Provide
Investigative Tips for Sin City Murder Case

    NEW YORK, March 19 /PRNewswire-FirstCall/ -- Gameloft(R), a leading
international publisher and developer of mobile games, today announced the
U.S. release of "CSI:Crime Scene Investigation(TM) - The Mobile Game," based
on the CBS primetime hit television series. The new game allows players to
investigate the sinister side of Las Vegas, and adds excitement by
incorporating an optional level of interactivity whereby characters in the
game place phone calls to players to help them with their sleuthing.
    "We are very excited to be launching CSI: Crime Scene Investigation with
all of its innovative features," said Gonzague de Vallois, Senior Vice
President, Gameloft. "Our mission has always been to push the envelope on
game development and we are confident we have succeeded with this game."
    "This CBS Mobile game is the first of its kind utilizing outbound
calling, which literally calls players to action," said Cyriac Roeding,
Executive Vice President, CBS Mobile. "Your cellphone rings, and a detective
calls you to the scene - just like a real CSI detective. This combination of
game play with popular content and a whole new level of interactivity
represent enormous entertainment and business potential for the mobile world."
    When signing up, players have the option of activating the interactive
phone call feature; if activated, they receive a specialized call during the
game for clues and tips that lead them to new crime scenes. The mobile game
also delivers more realism than ever before with detailed locations,
spontaneous interrogations, 3-D views of evidence, and clever laboratory
mini-games to help solve crimes. The game plot was a collaboration with CBS
Mobile and CSI Series Creator, Anthony E. Zuiker to ensure the storytelling
represented the sanctity of the show.
    CSI: Crime Scene Investigation(TM) - The Mobile Game is available on most
U.S. carriers. A version of the CSI game will be available internationally
though it will have slightly different features. To check the game's
availability with your carrier, text "SUSPECT" to 82174 on your mobile phone.
    CBS Mobile
    CBS Mobile, a division of CBS Interactive Inc., is charged with building
CBS Corporation's wireless business across entertainment, sports and news for
CBS, The CW, and CBS Paramount Television. As part of This mission, CBS
Mobile offers consumers some of the most innovative and best-of wireless
content available today, ranging from the nation's first mobile video alerts
for CBS Mobile News, CBS Sports Mobile and entertainment properties, to some
of the nation's largest mobile Web sites, made-for-mobile video on all major
carriers, a 24/7 mobile television network, and partnerships with the world's
more leading edge mobile technology and ad targeting companies. CBS
Corporation (NYSE: CBS.A and CBS) is the parent company of CBS Interactive,
Inc.
    About Gameloft
    Gameloft is a leading international publisher and developer of video
games for mobile phones. Established in 1999, it has emerged as one of the
top innovators in its field. The company creates games for mobile handsets
equipped with Java, Brew or Symbian technology. The total number of
games-enabled handsets is anticipated to exceed two billion units in 2008.
Partnership agreements with leading licensors and sports personalities such
as Ubisoft Entertainment, Universal Pictures, ABC, DreamWorks Animations SKG,
Endemol, 20th Century Fox, Viacom, Sony Pictures, Touchtone Television,
Warner Bros., FifPro, Lamborghini, Paris Hilton, Gus Hansen, Kobe Bryant,
Derek Jeter, Reggie Bush, Lleyton Hewitt, Jonny Wilkinson or Robinho allow
Gameloft to form strong relationships with international brands. In addition
to the partnerships, Gameloft owns and operates titles such as Block Breaker
Deluxe, Asphalt: Urban GT and New York Nights. Through agreements with major
telephone wireless carriers, handset manufacturers, specialized distributors
and its online shop, Gameloft has a distribution network in over 80 plus
countries. Gameloft has worldwide offices in New York, San Francisco,
Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Vienna,
Milan, Madrid, Lisbon, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong
Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN:
FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)
    For more information visit http://www.gameloft.com.
    (c) 2001 Gameloft - All rights reserved - Gameloft and Gameloft logo are
registered trademarks of Gameloft S.A. - All rights reserved.
SOURCE  Gameloft

Media Contacts: Sanette Chao, Gameloft, +1-212-994-2495,
sanette.chao@gameloft.com. Shannon Jacobs, CBS, +1-212-975-3161,
sljacobs@cbs.com
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