Papa John's Launches PapasPanFan.com to Capture Best Photos from Fans During NCAA(R)...

Papa John's Launches PapasPanFan.com to Capture Best Photos from Fans During NCAA(R) March Madness(R)

'Official Delivery Pizza of NCAA(R) March Madness(R)' calls on
PANel of Experts to choose best photos taken by fans during NCAA
Tournament

Promotion designed to attract consumers to try company's
better-than-ever Pan Pizza by offering exclusive deals during busy
March Madness season
LOUISVILLE, Ky.--(Business Wire)--
Game winners. Buzzer beaters. Fans storming the floor. Hands
covering mouths. Fists raised in the air. March Madness(R) is an event
best captured by pictures. Every frame tells a story, more than in any
other sporting event.

And now, thanks to Papa John's, the "Official Delivery Pizza of
NCAA(R) March Madness," those candid unforgettable moments of the 2008
Men's and Women's NCAA tournaments can be shared with fans around the
world through an the interactive Web site: www.papaspanfan.com.

This site, which celebrates tournament "PANdemonium" through
exclusive deals on Papa John's better-than-ever Perfect Pan pizza,
will serve as a virtual hub for the entire country's NCAA basketball
photos - viewed from the comfort of your family room, dorm rooms, or
outside the arena; of mascots, cheerleaders, best friends, alumni or
the student body.

The site will be the go-to spot for fans to see what the
environment was like at games, on campuses and at viewing parties
nationwide when those memorable March Madness moments take place.
Check out the reaction of fans when a Cinderella slips on the glass
slipper and knocks off a top seed.

"When March Madness sweeps the nation, Papa John's wants to help
basketball fans spread the excitement with a web site that allows
everyone to share their favorite photos from the NCAA tournament,"
said Bill Van Epps, Papa John's President, USA. "It may be impossible
to see every competition in-person, but thanks to Papa's Pan Fans, you
can get a taste of the atmosphere at every game, tailgate event, and
viewing party."

Fans may submit photos by e-mailing their shots to
photos@papaspanfan.com or uploading their images straight onto
www.papaspanfan.com. Participants will receive an e-mail confirmation
that their photo has been received, a photo ID number and an exclusive
offer redeemable online for two free 20-oz Coca-Cola(R) products and a
large, Papa's Perfect Pan pizza with up to three toppings for only
$12.99.

Fans who visit the web site to view, share or download images and
register to join the Papa's Pan Fan Nation will receive a chance to
win free several prizes from Coca-Cola and Papa John's pizza,
including free pizza for a year, free Coke(R) products and other
exclusive deals.

Also, fans will immediately be linked into the Pan Fan community
that already includes a celebrity "PANel of Experts," including:

-- National sports program studio host Trey Wingo

-- Basketball TV analyst Tim Legler

-- Play-by-play announcer Wayne Larrivee

-- Retired pro basketball player and NCAA Final Four(R)
participant Bill Wennington

-- Play-by-play announcer Kevin Harlan

-- Sports columnist Gary Parrish

-- And esteemed Papa John's mascot Mr. Slice

After each day of the tournament, this expert PANel will choose
their favorite photos from the thousands of shots submitted featuring
spirited fans, cheerleaders, mascots, great plays, tailgating events,
and home viewing parties.

Papa John's also has a deal that all customers can enjoy - a large
Papa's Perfect Pan - now better than ever with a crispier crust - with
up to three toppings for just $12.99.

Each year, March is one of the busiest months for Papa John's -
thanks in large part to the consumers watching NCAA Basketball(R)
across the country. A few facts about this year's tournament:

-- This year, Papa John's expects to sell 10 million pizzas in
just the first two weeks of the tournament, with sales ramping
up as Cinderella stories emerge.

-- Americans will eat more than 100 acres of pizza a day during
NCAA March Madness. Since 463 basketball courts can fit in an
acre, that means fans will consume enough pizzas during the
tourney to fill 926,000 basketball courts!

-- During that time, Americans will consume more than 13 million
slices of pepperoni, America's favorite pizza topping.

-- An average of 350 slices of pizza are eaten every second in
the U.S., and the average American eats roughly 23 pounds of
pizza a year.

Headquartered in Louisville, Kentucky, Papa John's International,
Inc. (NASDAQ: PZZA) is the world's third largest pizza company. For
eight years running, consumers have rated Papa John's No. 1 in
customer satisfaction among all national pizza chains in the highly
regarded American Customer Satisfaction Index (ACSI). Papa John's also
ranks first among pizza companies in the 2008 Brand Keys Customer
Loyalty Engagement Index and was named 2007 Pizza Today Chain of the
Year. For more information about the company or to order pizza online,
visit Papa John's at www.papajohns.com.

Papa John's International, Inc.
Tish Muldoon, 502-261-4987
Director, Public Relations
or
Coca-Cola North America
Ray Crockett, 404-676-1070
or
Fleishman-Hillard
Doug Terfehr, 314-982-9134

Copyright Business Wire 2008