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Cho Cheng Named Top Chinese Designer

* Reuters is not responsible for the content in this press release.

Thu Mar 20, 2008 12:18pm EDT

- Designer receives top honors from China's luxury lifestyle publication
Modern Weekly -

    NEW YORK, March 20 /PRNewswire/ -- Acclaimed designer Cho Cheng has been
named one of China's top five designers by Modern Weekly -- a national Chinese
luxury and lifestyle magazine. Cited as "the new master of red carpet glamour"
Cheng shares this illustrious recognition with fellow native sons Derek Lam,
Peter Som, Alexander Wang and Phillip Lim.
    "It is an honor to be recognized as a master of glamour and couture," said
Cheng who plans to aggressively expand his design house by opening five stores
in China by the end of this year as well as an atelier in the States. "This
distinction places me among the world's design elite and I look forward to
continuing to communicate my signature design aesthetic on an international
level."
    Cho Cheng initially stepped into the world of design with his signature
couture collection. Renowned for his impeccable detailing, influence of old
world elegance and unparalleled sophistication, his designs have garnered
world-wide appeal and been coveted by royalty, celebrities and socialites
alike.
    Today, Cho Cheng has translated his mastery of unexpected detailing into
his premier ready-to-wear collection for Fall 2008. The collection, a fusion
of Eastern elegance meets Western modernity, features a couture twist on
classic suiting, cocktail attire and evening wear.
    "The Fall 2008 ready-to-wear collection is for the woman who seeks
effortless glamour," said Cheng. "I have created a collection that has all the
style and allure of couture, but the ease and wearability of everyday
sophistication."
    Cho Cheng will unveil his Fall 2008 collection March 20, 2008 at the St.
Regis Hotel in New York from 6 to 8 p.m.
    The Cho Cheng couture and ready-to-wear collections will be available at
the designer's Manhattan atelier, scheduled to open Summer 2008.
    About Cho Cheng
    Cho Cheng, a graduate of the Parson's School of Design, began his
professional career as the creative director for Maggie Norris Couture. There,
he cultivated his design aesthetic and garnered a large following of
socialites and celebrities before embarking on his own. His designs are known
for their impeccable detailing and harmonious blending of modern dressing with
old-world couture. Cho has dressed numerous celebrities, and socialites around
the country and has created designs that have graced the cover of Vanity Fair
and been featured in luxury and fashion magazines around the world.
SOURCE  HL Group

Kendall Griffin, +1-212-529-5533, ext 249, Kgriffin@hlgrp.com, or Catherine
Pappas, +1-212-529-5533, ext 263, Cpappas@hlgrp.com, both of HL Group
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