Fresh & Easy Wine Rated 90 Parker Points

Reflexion Reserva Rioja 2003 Retails For Only $9.99

EL SEGUNDO, Calif., March 21 /PRNewswire/ -- The world's most influential
wine publication, The Wine Advocate, has awarded one of Fresh & Easy
Neighborhood Market's exclusive wines 90 'Parker' Points, rating it as one of
the best in a recent tasting of over 1000 wines in its February 2008 edition.
The wine, Reflexion Reserva Rioja 2003 from Bodegas Palacio, was selected
by Fresh & Easy and launched together with 60 other exclusive wines from
around the world when the first stores opened last year. Fresh & Easy also
carries a selection of over 100 branded wines.
Working closely with the makers of the Reflexion Rioja Reserva, one of
Spain's most renowned producers, the Fresh & Easy team has sought to combine
the best quality possible at affordable prices.
"To receive this accolade from The Wine Advocate is absolutely fantastic,
a tremendous endorsement for the wine," said Karen Fletcher, Fresh & Easy Wine
Buyer. "We're working hard to bring our customers new and exciting wines from
around the world. To receive a 90 point score for our own Rioja when it's
priced at just $9.99 demonstrates our value for money proposition."
Fresh & Easy currently has 59 neighborhood markets open throughout
Southern California, Arizona and Nevada. The company is a subsidiary of
U.K.-based Tesco, one of the world's largest international retailers, which
has invested $2billion over five years in Fresh & Easy.
Fresh & Easy also recently announced seven of its Specially Selected wines
were awarded medals at the San Francisco Chronicle and California State Fair
Wine Competitions.
More information regarding Fresh & Easy Neighborhood Market can be found
at http://www.freshandeasy.com
SOURCE Fresh & Easy Neighborhood Market

Brendan Wonnacott, +1-916-554-3466, Cell, +1-310-384-3833, for Fresh & Easy
Neighborhood Market