Hallmark Introduces First-of-Its-Kind Adhesive Gift Wrap

Innovative new product meets consumer demand for easier gift wrapping with a
professional look

KANSAS CITY, Mo., March 24 /PRNewswire/ -- Hallmark is announcing today
its newest innovation ... Adhesive Gift Wrap. The first-of-its-kind product is
coated on one side with a low-tack adhesive invented by Hallmark, which sticks
firmly to packages, creating a beautifully wrapped gift without a lot of extra
work. It is being sold exclusively at Hallmark Gold Crown(R) stores. Adhesive
Gift Wrap is the result of requests from consumers who want the act of gift
wrapping to be more convenient for their busy lifestyles.
"We've often heard from our consumers that they prefer giving and
receiving hand-wrapped gifts. They perceive wrapped gifts to have a great
value, especially for children. But we also hear them saying they're strapped
for time and feel like grabbing a gift bag is their only option," said Susan
Klopfenstein, product manager at Hallmark. "So we invented Adhesive Gift Wrap
to help people easily hand-wrap a gift without sacrificing a professional
look."
Hallmark, credited with founding the modern-day gift wrap industry 91
years ago, has a provisional patent on the product's low-tack adhesion, which
is sticky enough to create clean lines and crisp folds without leaving any
residue on the gift. There is no backing to peel off, so Adhesive Gift Wrap
sticks to itself when rolled up, making storage simple.
"Essentially, if you can operate a sticky note, you can wrap like a pro
with Adhesive Gift Wrap," said Klopfenstein.
There are currently 14 different Adhesive Gift Wrap designs, including
designs for baby, weddings, and kids, as well as everyday designs. New
Adhesive Gift Wrap is available exclusively at Hallmark Gold Crown(R) stores
nationwide. The suggested retail price is $4.99 per roll.
About Hallmark Cards, Inc.
Kansas City-based Hallmark is known throughout the world for its greeting
cards, related personal expression products, and television's most honored and
enduring dramatic series, the Hallmark Hall of Fame. The company's Crayola(R)
subsidiary provides fun and imaginative ways for children to colorfully
express themselves. The company publishes products in more than 30 languages
and distributes them in more than 100 countries. In 2006, Hallmark reported
consolidated net revenues of $4.1 billion.
SOURCE Hallmark Cards, Inc.

Sarah Gronberg of Hallmark Cards, Inc., +1-816-545-6270, cell,
+1-913-424-6845, sgronb3@hallmark.com; or Liz Hawks of Fleishman-Hillard,
+1-816-512-2247, cell, +1-816-223-6977, liz.hawks@fleishman.com, for Hallmark
Cards, Inc.