MLB All-Star Luis Gonzalez Launches Social Networking Sites for College Students

Tue Mar 25, 2008 1:56pm EDT

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PHOENIX--(Business Wire)--
Luis Gonzalez, former all-star with the Arizona Diamondbacks and
hero of the 2001 World Series, has launched IsTalking LLC, a company
that develops new social networking Web sites exclusively for college

   Gonzalez and co-founder, Anthony Conti, a long-time digital
executive, founded the company in 2006. The company's flagship site is, which is exclusively for students who have an
Arizona State University e-mail address. ASU was selected as the debut
site because of the size and diversity of the 64,000-person school,
and because Gonzalez, currently playing for the Florida Marlins, still
calls Arizona his home.

   In addition, IsTalking has partnered with the ASU Alumni
Association as the exclusive online networking utility for its more
than 250,000 members. The Alumni site,, serves
to keep the University's graduates connected with one another in their
future endeavors.

   "Looking past my baseball career, I wanted to get involved in the
technology arena, and there's no better place to be than in the middle
of the social networking scene," said Gonzalez.

   Different from other global networking sites such as Facebook and
MySpace, IsTalking sites spotlight activity surrounding a specific
university. The sites allow students to communicate with other
students, find common interests and develop relationships. For
example, on, students can create a profile, post
pictures and videos, lounge in the "social lobby," join common
interest groups, find out information about upcoming events and much

   "We focus all content on what is happening around you. On your
campus, in your neighborhood and in your world," said Conti. "This is
a place where you are encouraged to share ideas, make connections and
discover new friends."

   IsTalking sites aim to be user-friendly and easy to interact with,
and seek to attract all types of students, even those who are
inexperienced with social networking.

   In addition to the ASU launch, IsTalking plans to expand to
schools throughout the nation, as the company already owns more than
300 university IsTalking URLs.

   About IsTalking LLC

   Founded in 2006, IsTalking LLC is a privately-held, Phoenix,
Ariz.-based company that develops social networks for college
students. MLB all-star, Luis Gonzalez, and business partner, Anthony
Conti, founded the company as a means to localize and simplify online
social networking for college students. Different from global social
networks, IsTalking LLC has developed a unique and innovative social
environment for students to interact exclusively with other students
at their school. In early 2008, IsTalking launched its flagship site, The company plans to expand to more than 300 schools
throughout the nation. For more information, visit or, or call (602) 326-7723.

David and Sam PR
Anne Garland, 602-621-4010

Copyright Business Wire 2008