DTS Digital Images Fine Tunes ``Journey to the Center of the Earth 3D'' for Upcoming...

Wed Mar 26, 2008 7:00am EDT

* Reuters is not responsible for the content in this press release.

DTS Digital Images Fine Tunes ``Journey to the Center of the Earth 3D'' for Upcoming Summer 2008 Release

BURBANK, Calif.--(Business Wire)--
DTS Digital Images, Inc. has provided custom image processing
services for New Line Cinema and Walden Media's Journey to the Center
of the Earth 3D, the first full-length, live action feature shot in
digital 3D (slated for release in Summer 2008 and recently previewed
at the Showest conference in Las Vegas).

   "Journey to the Center of the Earth 3D is the world's first
digitally-captured stereoscopic live action feature film. Not only is
it ground-breaking on a technical level, but it's a beautiful movie
and lots of fun," said Jonas Thayler, Vice President of Post
Production AFG/Walden Media. "At the end of the post production
workflow, much of which we designed ourselves, we found we needed more
sophisticated noise reduction than our tools could provide. We knew
DTS could bring all of our problem scenes up to the quality of the
rest of the movie and indeed they did, seamlessly and within the
confines of our budget. There are others who can do this sort of
thing, but when you can't afford to do it twice, hire a specialist."

   Understanding the 3D Process/Problems

   3D is emerging as the future for digital cinema presentations with
its ability to engage movie-goers with richer, enhanced viewing
experiences. In order to create 3D digital cinema content,
stereoscopic images must be created. And while the technology to
create these images has been developing, capturing it can create
unique problems.

   To deliver an excellent 3D experience, one of the main challenges
is to create "left eye" and "right eye" images which are identical in
every way except for their perspective. To accomplish this, images are
captured by cameras separated by a few inches, in order to emulate
human eyes. When the left and right eye images are matched, the 3D is
easy to watch and quite believable -- but accomplishing this level of
consistency is no easy task. The native "left eye" and "right eye"
images, as photographed, are quite different because they are captured
by different cameras shooting through the different optics so that two
big cameras can capture images from just inches apart. The differences
between these raw images manifest themselves as imbalances in color,
video noise and sharpness levels.

   Understanding The DTS Solution

   DTS Digital Images was retained to apply its unique imaging
algorithms to a number of the most problematic sections of this movie
to remove these imbalances and provide a superior digital 3D
experience. In addition, the filmmakers behind Journey to the Center
of the Earth had numerous shots that were substantially enlarged
during post-production. This means that these blow-ups did not match
the adjacent shots because the blow-up process made them look much
noisier and much less sharp. DTS Digital Images applied their unique
custom noise reduction and detail enhancement technologies to create a
seamless look from one shot to the next.

   "DTS Digital Images is committed to delivering remarkable quality
moving pictures through its breakthrough image processing algorithms
and we were honored to be able to give an assist to the Journey to the
Center of the Earth 3D team," said Mike Inchalik, Vice President,
Strategy and Business Development, DTS Digital Images. "We recognize
the importance that 3D holds for the future of digital cinema and
we're pleased be able to contribute our expertise and technology to
enable the delivery of an optimal 3D experience for viewers."

   DTS Digital Images (A Division of DTS Digital Cinema)

   DTS Digital Images is a market leader in the digital restoration
and enhancement of moving pictures. It delivers stunning picture
quality using groundbreaking algorithms developed by visionary founder
John Lowry. The company specializes in solving difficult film imaging
problems like flicker, color breathing, dye fading, jitter and weave,
mis-registration, film damage, dirt, grain buildup and lost detail. It
also specializes in repairing video images with problems like dead
pixels, sensor patterns, RF interference, high noise levels, poor
focus and many others. DTS Digital Images has restored more than 300
of the world's most recognized feature films with output to DVD,
HiDef, 35mm film, Digital Cinema, and IMAX(R). The company also works
its magic on movie and television projects in production today,
salvaging shots damaged in camera, in the lab, or even in airport
X-ray scanners.

   About DTS Digital Cinema

   DTS Digital Cinema is an expert provider of digital entertainment
products, technologies and services for content owners and cinema
exhibitors. The company specializes in content management solutions
for the delivery and exhibition of movies and other content in digital
form, with a dedicated focus on supporting the motion picture
industry's ongoing transition to digital cinema.

   This press release contains forward-looking statements that
involve risks, uncertainties, assumptions and other factors which
could cause DTS' results to differ materially from historical results
or those expressed or implied by such forward-looking statements. All
statements, other than statements of historical fact, are statements
that could be deemed forward-looking statements, including statements
containing the words "planned," "expects," "believes," "strategy,"
"opportunity," "anticipates" and similar words. These statements may
include, among others, plans, strategies and objectives of management
for future operations; any statements regarding proposed new products,
services or developments; any statements regarding future economic
conditions or financial or operating performance; statements of belief
and any statements of assumptions underlying any of the foregoing. The
potential risks and uncertainties that could cause actual growth and
results to differ materially include, but are not limited to, the
timing, costs and attention attendant to the divesture of our
non-consumer business, the transition to the next generation optical
drives and consumer adoption of such technology, the rapidly changing
and competitive nature of the digital audio, consumer electronics and
entertainment markets, the company's inclusion in or exclusion from
governmental and industry standards, customer acceptance of the
company's technology, products, services and pricing, risks related to
ownership and enforcement of intellectual property, the continued
release and availability of entertainment content containing DTS audio
soundtracks, changes in domestic and international market and
political conditions, risks related to integrating acquisitions. These
and other risks and uncertainties are more fully described under the
"Management's Discussion and Analysis" and "Risk Factors" sections of
DTS' SEC filings, including its annual report on Form 10-K and
quarterly reports on Form 10-Q, which are available at www.sec.gov.
DTS undertakes no duty to update any forward-looking statements.

DTS North America
Alan Silvers
Director of Business Development, DTS Digital Images
+1 818 401 4262
alan.silvers@dtsdcinema.com
or
DTS Europe
Bradina Hudell
Director, Marketing, DTS Digital Cinema, Europe
+44 118 982 8611
bradina.hudell@dtsdcinema.com
or
DTS PR Europe
Steve Hooley, Emmett & Smith
+ 44 207 819 4800
Stephen.Hooley@emmettandsmith.com

Copyright Business Wire 2008