Hearst Magazines to Acquire Answerology

NEW YORK, NY, Mar 26 (MARKET WIRE) --
Hearst Magazines today announced that it will acquire the assets of
Answerology, a question and answer platform focused on content and community.
The announcement was made by Cathleen P. Black, president, Hearst Magazines and
Matthew Milner, Answerology's founder. Answerology (www.answerology.com) will be
managed by Hearst Magazines Digital Media. Effective immediately, Milner will
become a full-time employee of Hearst Magazines and will serve as VP, community
and
socialmedia, overseeing community for the company's digital media unit. He will
report to Chris Johnson, VP, content and business development, Hearst Magazines
Digital Media. Terms of the deal were not disclosed.

Launched officially in 2005, Answerology is operated in New York City with
an
overseas technology team. The site and core technology enable members to pose
questions to a targeted community around relationship-related topics such as
dating, family,
career, and marriage. Community members can ask a question anonymously and
select the demographic they'd like to get responses from (e.g. 22 -
25-year-old Male Intellectuals from Boston). The premise of the site is that
the most valuable answers for "life questions" come from the community, more
specifically, people with relevant background and experience. Questions are
posted
on the site and emailed to registered users matching the target demographic.
All
answers are rated and frequent participants with high rankings are highlighted
in
the community.

With this acquisition, Hearst will substantially advance its online
community
profiles and help bridge the gap between editorial expertise and community
participation on its sites. Answerology's Q&A technology will be integrated
expeditiously into Hearst's portfolio of web sites.

"Service journalism is all about helping people find answers to their
questions, from trusted experts. That's what we do in our magazines and on
our magazine-branded web sites every day. Answerology offers us a new
typeof service journalism, using a 'wisdom of the masses' model built on the
expertise of users who are like you," said Johnson. "Matt has done a
greatjob building a robust online community based on the advice of real people
on
particular topics of interest -- something we think will translate incredibly
well
into Hearst's web sites and magazine brands."

"It's been tremendously rewarding to build Answerology as a community
whereusers can tap into the wisdom and objective advice of thousands of people
from
around the globe," said Milner. "I am excited to be bringing my knowledge
of community and Q&A technology to Hearst's diverse communities of consumers
looking
for answers and advice on topics that matter to them."

About Answerology

Based in New York City, Answerology was founded by Matthew Milner, a
bankerand author, initially as a promotional effort for his romantic comedy
novel, Guy
Critical. As the site built an audience, Matthew invested in developing the
platform and renamed it Answerology. With its proprietary Q&A platform, the
Company
now aims to help people improve all their relationships -- with their romantic
partners, and with their family, friends and colleagues. It's all about having a
better life through shared experience.

About Hearst Magazines Digital Media

Launched in March 2006, Hearst Magazines Digital Media, a unit of Hearst
Magazines, is dedicated to creating and implementing the digital online
andmobile strategy for Hearst's magazine brands and other sites which serve the
company's consumers and audience. The unit has launched or re-launched 18 web
sites
and nine mobile sites for brands such as Cosmopolitan, Esquire, Good
Housekeeping,
Marie Claire and Seventeen, as well as non-magazine brand sites such as
TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. During this time,
Hearst Digital has also acquired the eCrush Network (eCRUSH.com, eSPIN.com),
Kaboodle.com and RealAge.com to round out its growing portfolio of interests
for teens and women.

Contacts:

Jessica Kleiman
Hearst Magazines
212-649-2545
Email Contact

Michael Volpatt
Larkin Volpatt
415-692-0100
Email Contact

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