Research and Markets: The Strengths, Weaknesses, Opportunities, and Threats of Reebok...

Thu Mar 27, 2008 6:55am EDT

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Research and Markets: The Strengths, Weaknesses, Opportunities, and Threats of Reebok International Ltd Exposed

DUBLIN, Ireland--(Business Wire)--
Research and Markets
( has announced the
addition of "Reebok International Ltd. - SWOT Framework Analysis" to
their offering.

   SWOT Analysis, is a strategic planning tool used to evaluate the
Strengths, Weaknesses, Opportunities, and Threats involved in a
project or in a business venture. It involves specifying the objective
of the business venture or project and identifying the internal and
external factors that are favorable and unfavorable to achieving that

   The aim of any SWOT analysis is to identify the key internal and
external factors that are important to achieving the objective. SWOT
analysis groups key pieces of information into two main categories:

   Internal factors - The strengths and weaknesses internal to the

   External factors - The opportunities and threats presented by the
external environment.

   The internal factors may be viewed as strengths or weaknesses
depending upon their impact on the organizations objectives. What may
represent strengths with respect to one objective may be weaknesses
for another objective. The factors may include all of the 4Ps; as well
as personnel, finance, manufacturing capabilities, and so on. The
external factors may include macroeconomic matters, technological
change, legislation, and socio-cultural changes, as well as changes in
the marketplace or competitive position. The results are often
presented in the form of a matrix.

   Key Topics:

   Executive Summary

   A Brief Profile of the Company

   SWOT Framework Analysis

   - Strengths to Build Upon

   - Weaknesses to Overcome

   - Opportunities to Exploit

   - Threats to Overcome

   Glossary of Terms

   For more information visit

Research and Markets
Laura Wood
Senior Manager
Fax: +353 1 4100 980

Copyright Business Wire 2008
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