Low Acid Coffee Backed By Scientific Research

WOODLAND, Calif., March 27 /PRNewswire/ -- Puroast(R) Low Acid Coffee has
conducted both chemistry and consumer research to confirm its claims that its
great tasting, gourmet coffee provides symptom relief for those with stomach
problems caused by their morning brew. Puroast(R) achieves this without
extractions, substitutes or additives; it uses a natural process that helps
ensure the full-bodied taste.
Prior chemistry research at University of California, Davis found
Puroast(R) to have less than half the acid of all other commercial coffees.
The company now announces first stage results of consumer research that shows
nearly 90% of those tested experienced symptom relief when drinking Puroast(R)
Low Acid Coffee.
"This is important research for both our company and the consumer,"
observed Kerry Sachs, co-founder of Puroast(R) Low-Acid Coffee. "When you
combine these scientific studies with market data that indicates there are
several million consumers who have stomach discomfort from coffee drinking,
it's clear Puroast(R) has explosive market potential and delivers a strong
consumer benefit."
Arthur R. Euler, MD, a gastroenterologist who directed Glaxo's Zantac(R)
Clinical Development Unit, conducted a survey of 250 consumers who came to
Puroast(R)'s website looking for a solution to their coffee-related
gastrointestinal symptoms. Zantac(R) is a drug used to treat upper
gastrointestinal symptoms and is often prescribed by primary care doctors.
This research's objective was to evaluate Puroast(R) Low Acid Coffee's effect
on these stomach symptoms.
"Our study asked consumers to brew and drink Puroast(R), then compare the
symptoms that developed, if any, versus symptoms that developed when they
drank other brands of coffee," states Dr. Euler. The survey also asked the
participant to evaluate Puroast(R)'s taste. "88% of respondents stated
Puroast(R) provided relief of their gut symptoms caused by coffee, and 95%
said they would purchase the product again, taste being a key factor. These
are extraordinarily high numbers for any product with its target consumer."
Puroast(R) and Dr. Euler are now expanding their study to include seeking
input from those consumers who don't experience stomach problems from coffee.
This is important for the company as it seeks to achieve "crossover" status -
crossover products are those that satisfy both the consumer with the health
issue and those only interested in taste. "These expanded studies will help
us learn whether Puroast(R) can reach the same level of market penetration of
other successful products such as diet sodas, light beer and low-fat yogurt".
Based in Woodland, Calif., Puroast(R) works with grocery retailers in
educating the consumer about acid levels in coffee and the effect Puroast(R)
Low Acid Coffee can have in reducing their coffee-related stomach discomfort.
This effort has resulted in making Low Acid Coffee a new category in the US
beverage marketplace.
Puroast(R) Low Acid Coffees can be found at leading grocery and specialty
retailers nationwide including Ralph's, Bristol Farms, Albertson's, Publix,
Hannaford, Giant Foods, Kroger, King Soopers, D'Agostino's, Sprouts, King
Supermarkets, Frys, Mollie Stone's, Ray's, Andronicos, Save Mart and Costco
Canada and Chicago.
SOURCE Puroast

Carrie Gibbs, for Puroast, +1-530-668-0976