Aladdin VP to Present at SLAM 2008

Chen Arbel to discuss the importance of integrating software DRM into the
software product lifecycle to reduce time-to-market, increase sales and reduce
costs

CHICAGO, March 31 /PRNewswire-FirstCall/ -- Aladdin Knowledge Systems
(Nasdaq: ALDN), an information security leader specializing in authentication,
software DRM and content security, today announced that Chen Arbel, vice
president of strategic development, will present at Software Business' Sales,
Licensing, Alliances & Marketing (SLAM) 2008 event on April 4th from 12:45 to
1:15 p.m. at the Sheraton Gateway Hotel in San Francisco, California.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO)
A security expert with more than 15 years of experience, Arbel has seen a
significant shift with regard to software digital rights management
(DRM) -- it has evolved from simple piracy and IP theft prevention to become a
business-enabling tool that provides software publishers with a competitive
edge, the ability to increase sales, and accelerate business growth.
In his session, Arbel will highlight the importance of integrating
software DRM into the software product lifecycle to drive sales and reduce
costs. Specifically, software product, licensing, and marketing managers will
learn how completely separating the software build process from business
processes using role-based software DRM techniques will empower them to:
-- More quickly respond to changing market conditions and customer buying
preferences while avoiding costly R&D cycles
-- Seize opportunities to gain competitive advantage
-- Maximize flexibility in packaging, pricing, and positioning their
products
-- Enter new markets and increase penetration into existing markets
-- Increase organizational efficiencies

Arbel joined Aladdin in 1997, now serving as vice president of strategic
development for its award-winning software DRM and authentication solutions.
With almost two decades of digital rights management experience, Chen has
served in key development roles leading to uniquely powerful innovations that
effectively align technology with real-life business objectives. He has spoken
at numerous industry events, including SD West 2006 and SD West 2007. Prior to
joining Aladdin, Chen held a classified technology position for the Israeli
government in North America and served as Captain for the Israeli Defense
Force (IDF) where he gained extensive experience information security
experience. Chen holds a bachelor's and master's degree in computer science
from the New York Institute of Technology.
About SLAM 2008
SLAM 2008 is a fast-paced industry event that is tailored to the goals of
software sales and marketing executives, managers and team members. From
visionary keynotes from leading software executives sharing market insight to
top sales trainers, the program delivers the tools and processes to reach
current and future sales and marketing goals. This year's conference will have
added emphasis on Software as a Service, Selling Solutions, Sales
Demonstrations, and Perfecting the Sales Force Organization for Fast Growth
Software Companies. For full conference details, visit
http://www.softwarebusinessonline.com/slam_conf2008_index.php.
About Aladdin
Aladdin Knowledge Systems' Software Rights Management products are the #1
choice of software developers and publishers to protect intellectual property,
increase revenues, and reduce losses from software piracy. Aladdin eToken is
the world's #1 USB-based authentication solution. The Aladdin eSafe secure Web
gateway provides the most advanced protection against the latest Web-based
threats and attacks. Aladdin has offices in 12 countries, a worldwide network
of channel partners, and has won numerous awards for innovation. For more
information, visit the Aladdin Web site at http://www.Aladdin.com.
(C)2008 Aladdin Knowledge Systems, Ltd. All rights reserved. HASP, Aladdin
Knowledge Systems and the Aladdin logo are trademarks or registered trademarks
of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned
in this document are trademarks or registered trademarks of their respective
owners.
Press Contact: Investor Relations Contact:
Matthew Zintel Erik Knettel / Andrea Costa
Zintel Public Relations Global Consulting Group
matthew.zintel@zintelpr.com aladdin@hfgcg.com
310.574.8888 646.284.9400

SOURCE Aladdin Knowledge Systems

Press, Matthew Zintel of Zintel Public Relations, +1-310-574-8888,
matthew.zintel@zintelpr.com for Aladdin Knowledge Systems; or Investor
Relations, Erik Knettel|Andrea Costa of Global Consulting Group,
+1-646-284-9400, aladdin@hfgcg.com, for Aladdin Knowledge Systems