Aladdin HASP SRM Report Generator Arms Software Developers With Powerful Business...

Aladdin HASP SRM Report Generator Arms Software Developers With Powerful
Business Analysis Tools
Aladdin HASP SRM Report Generator provides software publishers with business
intelligence to improve sales, marketing and operations, increasing efficiency
and ROI

CHICAGO, March 31 /PRNewswire-FirstCall/ -- Aladdin Knowledge Systems
(Nasdaq: ALDN), an information security leader specializing in authentication,
software DRM and content security, today announced the general availability of
the HASP SRM Report Generator, a versatile new tool for software vendors to
analyze product activation licensing and order-entry data, enhancing strategic
business models and customer care.
(Logo: http://www.newscom.com/cgi-bin/prnh/20040416/CGALADDINLOGO)
The HASP SRM Report Generator connects to the powerful HASP SRM Business
Studio, allowing software vendors to produce reports containing valuable
information that increases efficiency and improves business strategy.
Leveraging information from reports, sales and marketing can proactively
up-sell and capture license renewal business. Featuring an easy-to-use
wizard-based interface, the Aladdin HASP SRM Report Generator allows users to
choose from 17 standard reports, including:
-- Total activations by date
-- Trial licenses and orders about to expire
-- Individual user activity history

Provides Intelligence for Effective Sales and Marketing Campaigns
HASP SRM sales data can be linked directly to marketing and sales
initiatives, giving software vendors feedback on the success of specific
campaigns and showing customer response rates to different messages. The
Aladdin HASP SRM Report Generator offers intelligence for improved account
management and tracking, allowing businesses to see trends across users, view
growth by customer, or groups of customers with specific demographics --
streamlining and increasing the impact of their sales and marketing efforts
while increasing effectiveness and ROI.
Simple, On-Demand and Scheduled Reporting Options
Connecting directly to the Business Studio Server, the Aladdin HASP SRM
Report Generator produces reports in Comma Separated Values (.csv) format
based on SQL queries so they are easily viewed and analyzed in an Excel
spreadsheet. Reports can be generated immediately or scheduled once or on a
reoccurring basis, as specified by the user, then automatically e-mailed to
the system administrator for fast, easy access.
"This tool furthers the evolution of HASP SRM into a comprehensive
solution that manages the business lifecycle of software products," said Laila
Arad-Allan, vice president of software DRM at Aladdin Knowledge Systems. "This
new tool is designed specifically for corporate management who need to know
who is buying their software, how it is being purchased and used, and whether
there is untapped potential. This is a vital business tool that provides the
infrastructure for turning prospects into actual buyers and to growing sales
from existing customers."
The Aladdin HASP SRM Report Generator works in conjunction with the
Aladdin HASP SRM Business Studio Server v2.50 and v3.10, and is available for
use on the Microsoft Windows 32-bit operating system.
About Aladdin HASP
The Aladdin HASP family of software DRM products is the #1 choice of
software publishers worldwide. HASP provides software developers with strong
software protection, licensing and distribution solutions that enable them to
prevent software piracy and increase revenues, protect intellectual property,
and expand licensing models to reach more customers. Visit
http://www.Aladdin.com/HASP.
About Aladdin
Aladdin Knowledge Systems' Software Rights Management products are the #1
choice of software developers and publishers to protect intellectual property,
increase revenues, and reduce losses from software piracy. Aladdin eToken is
the world's #1 USB-based authentication solution. The Aladdin eSafe secure Web
gateway provides the most advanced protection against the latest Web-based
threats and attacks. Aladdin has offices in 12 countries, a worldwide network
of channel partners, and has won numerous awards for innovation. For more
information, visit the Aladdin Web site at http://www.Aladdin.com.
(C)2008 Aladdin Knowledge Systems, Ltd. All rights reserved. HASP, Aladdin
Knowledge Systems and the Aladdin logo are trademarks or registered trademarks
of Aladdin Knowledge Systems, Ltd. All other product and brand names mentioned
in this document are trademarks or registered trademarks of their respective
owners.
Press Contact: Investor Relations Contact:
Matthew Zintel Erik Knettel / Andrea Costa
Zintel Public Relations Global Consulting Group
matthew.zintel@zintelpr.com aladdin@hfgcg.com
310.574.8888 646.284.9400

SOURCE Aladdin Knowledge Systems

Matthew Zintel of Zintel Public Relations, +1-310-574-8888,
matthew.zintel@zintelpr.com; or Investors, Erik Knettel, or Andrea Costa,
+1-646-284-9400, aladdin@hfgcg.com, both of Global Consulting Group, all for
Aladdin Knowledge Systems