Perlico Offer Set to Transform the Irish Telecoms Market Saving Customers Hundreds...

Perlico Offer Set to Transform the Irish Telecoms Market Saving Customers Hundreds EUR EUR EUR Vs Eircom

Unlimited Local and National Calls, Calls to Mobile Phones,
International Calls to Over 30 Countries and Always on High Speed
Broadband for an Unbeatable EUR 39.99 a Month.....INCLUDING Line
Rental!
DUBLIN, Ireland--(Business Wire)--
Perlico has done it again! The leading alternative provider of
home phone and broadband services has yet again made an industry
leading move by significantly undercutting other Irish telecoms
providers as part of its new Freedom Bundle package. With this offer,
Perlico, a wholly owned subsidiary of Vodafone Ireland, will provide
customers with a unique range of services for one simple, easy to
understand price. This is part of Perlico's commitment to continue to
beat eircom on every call, every bundle, and every broadband service.

New Perlico Freedom Bundle Offer

This unrivalled new offer combines unlimited local and national
calls, calls to mobile phones, international calls to over 30
countries and always on high speed broadband for staggeringly good
value of only EUR 39.99 a month.....including line rental!!!

With this offer, Perlico is reinforcing its promise to Irish
consumers that it will transform the Irish telecoms market and now, as
part of Vodafone Ireland, Perlico is in a better position than ever to
achieve this goal.

Taking on the competition

With the launch of this new Freedom Bundle Perlico is challenging
all other telecoms providers head on. Switching to this new package is
easy and takes just one 5 minute call to Perlico. Customers can be
equally confident that they are getting exceptional value for money
and are availing of the industry's best customer service. In fact,
after switching to the new Freedom Bundle offer Perlico customers can
save up to EUR 500 (depending on the destination of their calls) in
the first year versus eircom.

Nationwide Campaign

Perlico is now the leading alternative to eircom in the Irish
market and if consumers ever thought about switching providers in the
past then now is definitely the right time to act. Perlico is
undertaking an extensive EUR 2 million marketing campaign so that
everyone in the country is aware of the offer. So, look out for a
Perlico Freedom Bundle leaflet in a letterbox near you..... They are
being delivered to every household in Ireland!!....and start saving by
joining the thousands of customers who have already voted with their
feet and switched to Perlico.

Perlico's Head of Marketing, Niamh McDonough, commented:

"The team at Perlico are really excited about our new Freedom
Bundle offer and the launch of this extensive campaign. We have
listened closely to what customers want in this market and they
constantly reference the price of calls to mobile phones and
international destinations so we have packaged these elements in one
unique bundle along with local and national calls, broadband and line
rental.

This package represents our best ever value and amounts to
significant savings for all those who sign up.

At Perlico we have always challenged the competition and this has
helped inspire long overdue change in the sector. Perlico's new offer
represents our dedication to transforming the Irish telecoms market by
bringing real value and choice to consumers. Why would consumers
continue to pay excessive prices with their current provider when they
can avail real value like this? Why not call Perlico on 1890 928 048
and put us to the test"

Perlico Savings v Eircom*

-0-
*T
Perlico Eircom
Month 1 to 6 Month 7 to 12
------------------------------------ ------------ ------------- ------

Unlimited local and national calls EUR 39.99 EUR 46.99 EUR
55.99
1MB broadband
Line Rental
------------------------------------

Mobile and International add on EUR 0 EUR 7.99 EUR 0
50 minutes to Australia EUR 0 EUR 0 EUR
34.31

------------------------------------ ------------ ------------- ------
Total Monthly Cost EUR 39.99 EUR 54.98 EUR
90.30
Annual Cost EUR 570 EUR
1,084

------------------------------------ ------------ ------------- ------
Perlico savings in first year Up to EUR 514
Perlico savings year 2 onwards Up to EUR 424
------------------------------------ ---------------------------------
*T

*Perlico : Comparisons made from information available to the
public

About Perlico

Perlico, the leading alternative provider of phone and Internet
services to Irish households is a wholly owned subsidiary of Vodafone
Ireland and is investing heavily in delivering the benefits of
competition to Irish Consumers - namely lower prices, increased choice
and improved services. Since foundation in 2002, Perlico has
challenged the Irish telecoms market, delivered millions of euro of
savings to Irish people and is totally committed to providing
excellent standards of Customer Service.

Perlico's total commitment to providing excellent standards of
Customer Service is illustrated by winning the 2007 Award for Irish
Customer Service Team of the Year within Telecoms & IT. In addition
Perlico demonstrates its open and transparent commitment to Customer
Service by being the only service provider in Ireland that publishes
its customer service statistics every day at
www.perlico.com/customerservice

K Capital Source for Perlico
Jonathan Neilan, +353 1 631 5500
jneilan@kcapitalsource.com

Copyright Business Wire 2008