New Product Introduces Adaptable, Customizable Drinking Water Treatment Options

Kinetico's K5 Drinking Water Station, a revolutionary new water treatment
system, introduces a new product category to the industry and more treatment
options to consumers. Equipped with easily changeable filtration cartridges,
the K5 is technologically poised to protect homeowners against water problems
and improve water quality today and in the future.

NEWBURY, Ohio, March 31 /PRNewswire/ -- Consumers who want the highest
drinking water quality can now have made-to-order water, thanks to the
Kinetico K5 Drinking Water Station, the first customizable and expandable
drinking water treatment system. This first-of-its-kind system was developed
by Kinetico Incorporated, a leading provider and pioneer of water treatment
innovations worldwide. The new system raises the bar by removing more
contaminants than any other NSF-certified drinking water system on the market.
It also provides faster flow rates and higher production rates than other
comparable drinking water treatment systems. Available through Kinetico's
national dealer network, consumers can learn more about the system and locate
their local dealer at http://www.kinetico.com/Locator
The new K5 is the only system created to meet consumers' ever-changing
treatment needs. The expandable system solves for existing water problems as
well as those that may develop in the future. Simply stated, it's the last
system consumers will ever need to buy, because it will never be obsolete. The
longevity of the K5 is due to its interchangeable, five-cartridge filter
design, which allows consumers to choose from nine available cartridges --
each solving a particular water problem-based on their unique water quality
needs.
While solving water quality issues may not always require five cartridges,
consumers can add or remove cartridges to suit their changing water treatment
needs. The K5 is also expandable, allowing for supplementary cartridge
installation should the need arise. In addition to its customizability, it
produces approximately 25 percent more water than other comparable systems,
removes more contaminants than most systems on the market, and produces
biopure water with the Purefecta(R) Guard, the highest quality water available
through water treatment. With the Mineral Plus cartridge, a consumer can
introduce minerals, such as magnesium and calcium, into the treated water if
desired. Some health experts claim that these minerals may be beneficial to
your health. More specific information on the cartridges is available at
http://www.kinetico.com/K5
"Knowing that water quality varies and different water problems arise,
we've developed the first truly customizable drinking water treatment system
that can take care of the consumers' evolving water quality needs," says
Shamus Hurley, president and CEO of Kinetico. "Many water quality issues
develop over time as chemicals leach into wells, old water pipes degrade or
source water changes. With the new K5, homeowners can help ensure they have a
solution to their water problems. It produces the high-quality water they
want, when they want it, at flow rates and production rates unmatched in the
market."
Like other Kinetico water treatment products, the K5 operates without
electricity, using water (hydropower) to run the system. Not only does the K5
solve water problems better than other treatment systems, it is also one of
the fastest flowing systems available on the market, producing more than 40
gallons of biopure water a day. This system offers homeowners nearly twice the
daily production rate of drinking water systems using a typical air charge
tank. It has faster faucet flows, which is an excellent benefit to consumers
frustrated by slow product water flow issues. For consumers concerned with
water conservation, this product is one of the most efficient drinking water
systems on the market.
Currently, nine different water filters are available; the installed
combination depends on the exact nature of the homeowner's water problem and
his or her particular desires. While an expanded line of cartridges will be
announced in 2008, the current cartridges solve for a wide variety of water
problems. Available filtration cartridges include:
* Sediment prefilter -- used in well water applications to remove
particulates and sediment
* Carbon/Sediment prefilter -- used with city water installations to
remove particulates and sediment as well as chlorine
* Chloramine prefilter -- used with city water applications to remove
chloramines, which many municipalities use in place of chlorine
* Volatile organic compounds (VOC) filter -- used to remove VOCs
(including pesticides, paints and paint strippers, cleaning supplies,
and building materials)
* Purefecta(R) Guard -- uses Purefecta technology to remove bacteria and
viruses
* Arsenic Guard -- provides extra protection against arsenic V and arsenic
III
* Perchlorate Guard -- used to remove perchlorate (a by-product of rocket
fuel) from water
* Mineral Plus -- cartridge that adds magnesium and calcium into treated
water
* GAC postfilter -- removes any unwanted tastes and odors from water

Kinetico Incorporated
Headquartered in Newbury, Ohio, USA, Kinetico is a leading manufacturer of
water treatment systems. An extensive network of Kinetico dealers, serving
residential and light commercial customers, has helped more than a million
people in nearly 100 countries experience the benefits of better water. Since
1970, Kinetico has prided itself on creating unique water treatment systems
that serve customers in an expanding variety of residential, commercial,
industrial and municipal applications. The company also has offices and
facilities in the United Kingdom, Canada, France and Denmark. Further
information is available at http://www.kinetico.com.
SOURCE Kinetico Incorporated

Nate Towne of Hiebing, +1-608-256-6357, ntowne@hiebing.com, for Kinetico
Incorporated; or Karen Puzder of Kinetico Incorporated, +1-440-564-4269,
Karen_Puzder@kinetico.com