Bamboo MediaCasting Offers Carriers, Consumers Efficient Bandwidth Usage, 'No More...

Bamboo MediaCasting Offers Carriers, Consumers Efficient Bandwidth Usage, 'No More Waiting' for Mobile Media

Introducing SilverStripe -- Scaleable Carrier/Service Provider
Solution Automatically Delivers, Stores Subscription Content on Mobile
Phones
LAS VEGAS--(Business Wire)--
Bamboo MediaCasting, Inc., the leading provider of scheduled, push
delivery of subscription content to mobile customers, today will
unveil its SilverStripe white label solution to U.S. mobile carriers
and service providers. The company will appear at ShowStoppers@CTIA
Wireless 2008, at Wynn Las Vegas this evening, and at CTIA this week.

Bamboo MediaCasting's SilverStripe solution enables carriers,
service providers and off-deck portals to offer a channel-based
subscription service using its proprietary Push-Store-Play(TM)
technology. The SilverStripe solution automatically delivers
subscriber-selected episodic audio, video, news, movie trailers, music
and other programming to the user's handset, where it is stored in the
phone's memory. SilverStripe provides mobile users a crystal-clear
audio and video experience with no disruptions from streaming,
downloading or WAP.

In addition, Bamboo MediaCasting today released a new survey of US
consumers indicating widespread concern with matters like image
quality, bandwidth limitations and the overall consumer experience. In
the Bamboo/Synovate study of 1,000 consumers, nearly half of
respondents say they anticipate having issues with mobile media image
quality, loading speed, complexity and content choices. Fully 51
percent of total respondents expect that mobile video subscriptions
will be too expensive.

Addressing Quality and Reliability

SilverStripe eliminates a major barrier to carrier and user
satisfaction with mobile video - quality and reliability. Consumers
benefit from the Push-Store-Play approach because they no longer have
to browse for content and wait for it to load. With SilverStripe,
content is delivered automatically; all they have to do is click and
watch. No more waiting for content to load or frustrating service
interruptions because of network bandwidth overload or other issues
that accompany other methods of delivering programming to mobile
phones.

"With Bamboo MediaCasting, the wait is over - for carriers and
service providers weary of bandwidth problems and other barriers to
delivering high-quality rich-media content and for consumers, who
finally can watch while they are waiting rather than wait while they
are watching," said Guy Morag, CEO of Bamboo MediaCasting, Inc.
"Whether it's Letterman's Top 10, mobilisodes from The Office, your
favorite Podcast or the latest movie trailers, Bamboo MediaCasting
delivers video and audio content that subscribers want for
uninterrupted play when they want it. It's like DVR for your phone.
Bamboo MediaCasting is causing carriers, service providers and
consumers to re-think and expand their expectations of mobile
programming delivery and quality."

Carriers also benefit because SilverStripe uses existing mobile
networks and facilitates off-peak delivery to minimize network
congestion, data costs, and disruption to traditional phone usage. The
channel-based subscription model allows subscribers to select the
content they desire and then enjoy the full-track media on their
mobile phones without browsing or establishing a network connection.
Users are notified when new material arrives and has been stored. With
one click, the rich-media can be played anytime, anywhere - even
outside a phone subscriber's service area.

Advertisers benefit from the SilverStripe solution because it
enables them to deliver crystal-clear-quality ads with economical
frequency to a highly targeted audience. In a European test, each
Bamboo MediaCasting SilverStripe-delivered ad was viewed an average of
1.5 times. Advertisers also can increase the amount of time a consumer
spends with their brand through coupons or other special offers pushed
directly to the phone, where subscribers can decide whether to open
and view the content.

The Bamboo MediaCasting SilverStripe solution has been deployed in
France and soon will be available in England through a Tier 1 carrier
and in Southeast Asia through other carriers. In addition, the company
is currently in talks with a major Tier 1 U.S. carrier. Bamboo
MediaCasting currently supports, Symbian, Java and Windows Mobile
phones. The company expects to add RIM and iPhone support in the near
future.

About Bamboo MediaCasting

Bamboo MediaCasting, Inc. (www.bamboomc.com) provides proprietary
solutions and support services for mobile content delivery and is the
leading provider of scheduled, push delivery of subscription content
to mobile customers. With Bamboo MediaCasting's SilverStripe solution,
mobile phone carriers and service providers can generate recurring
revenues by providing automatic delivery of user-selected rich-media
content, while minimizing data cost and network congestion. For
consumers, Bamboo MediaCasting automatically delivers video and audio
content that subscribers want with maximum convenience and
crystal-clear quality. The company is privately held and based in
Tel-Aviv, Israel.

Bamboo MediaCasting, Inc.
David Goldman, 972.54.220.2403
David.Goldman@Bamboomc.com
or
Edge Communications, Inc.
Ken Greenberg, 818-990-5001
ken@edgecommunicationsinc.com

Copyright Business Wire 2008