Packeteer(R) Solution Delivers Intelligent Application Optimization and Acceleration...

Packeteer(R) Solution Delivers Intelligent Application Optimization and Acceleration at Trade Me

Packeteer PacketShaper(R) Provided by Hewlett-Packard Delivers
Intelligent Service Assurance(TM) for 24x7 Business Continuity on New
Zealand's Busiest Website
CUPERTINO, Calif.--(Business Wire)--
Packeteer(R) (NASDAQ:PKTR), the global leader in WAN application
performance solutions, today announced that Trade Me, New Zealand's
leading ecommerce business, has accelerated and optimized the traffic
between its New Zealand data centers using Packeteer's PacketShaper(R)
solutions to more efficiently ensure business continuity.

With support from Hewlett-Packard New Zealand -- a Packeteer
Global Solutions Partner -- Trade Me has deployed four PacketShaper(R)
10000 WAN optimization appliances. Using a combination of intelligent
application optimization and acceleration the Packeteer solution has
reduced the load on Trade Me's Auckland-Wellington link by 60-70
percent and halved the time taken to run the daily backup of its
primary site from seven hours to 3.5 hours.

Trade Me operates New Zealand's busiest website. With around 1.1
million current listings and 1.9 million active members, it serves
around 50 million pages to over 400,000 people each day to its sites,
which are available 24 hours a day, seven days a week.

Trade Me maintains this high level of business continuity through
the constant replication of data between its Auckland and Wellington
data centers and daily backups of its core site. The company runs an
active-active solution with external Web traffic shared equally
between its Auckland and Wellington data centers. If one site becomes
unavailable, the other continues to serve Trade Me traffic.

Prior to installing Packeteer's solutions, Trade Me's daily backup
from its core site was taking seven hours, starting at 6:00 a.m. and
running through the early afternoon. This placed an unacceptable load
on the Auckland to Wellington link, which also carries transactional
traffic such as site-to-site database queries and traffic related to
data replication which ensures the two sites remain in synch.

Trade Me evaluated a number of different solutions to its data
replication and backup problem, including increasing bandwidth,
prioritizing traffic using network routers and deploying WAN
optimization appliances.

Increasing bandwidth was ruled out because it would have increased
ongoing operational expenditures, with no guarantee that the problem
would not re-occur in the future as data volumes continued to
increase. Router-based traffic prioritization was also rejected. It
would not offer the same levels of application traffic visibility,
reporting, acceleration and ease of use of a comprehensive WAN
optimization solution.

Of the WAN optimization vendors evaluated, Packeteer was chosen
because of its Intelligent Service Assurance(TM) approach to WAN
optimization which provides superior network application visibility,
reporting and acceleration. Packeteer was able to document the
performance of its solution and supplied evaluation units so Trade Me
could pilot the solution prior to purchase. By identifying
transactional and back up traffic and then applying compression,
acceleration and bandwidth shaping techniques, Packeteer's
PacketShaper solution ensured that Trade Me's data centers remained in
sync while maintaining the high performance delivery of the traffic
that is critical to the company's auction site.

"Packeteer simplifies the management of the solution. It shows all
the traffic and breaks it down by application so you can apply a
shaping policy," said Allister Maguire, network specialist for Trade
Me's infrastructure team. "The GUI interface on the PacketShaper is a
lot simpler than the command line interface on the router. Setting
priorities for a particular application or user is a lot easier. It is
so easy that anyone in the infrastructure team can be trained to do
it."

For now, Trade Me has avoided the ongoing operational expenditure
involved in increasing bandwidth on its Auckland-Wellington link. It
will, however, have to upgrade bandwidth in the future. When it does,
the Packeteer solution will scale to accommodate the increased
bandwidth and guarantee that it is applied to the right applications
in the right way at the right time to efficiently maintain Trade Me's
business continuity.

"The solution we have will scale considerably without major
changes which will be a benefit to us," said Maguire. "At some point
we will have to increase bandwidth. With Packeteer, we can make the
best use of whatever extra bandwidth we purchase. Our daily backups,
for example, will be able to use all of the available bandwidth
without affecting our other applications."

"Packeteer's WAN optimization solution was the best way to extend
Trade Me's business continuity infrastructure," said Paul Howe,
commercial account manager for Hewlett-Packard. "The solution provides
excellent network visibility and reporting and adds a range of
sophisticated acceleration and prioritization technologies without
introducing a significant management overhead."

About Packeteer

Packeteer is the global leader in WAN Application Delivery.
Packeteer's solutions provide an intelligent, unified and adaptive
approach to monitor, shape, and optimize applications, delivering the
best user experience for any application to any location. For more
information, visit the company's Website at http://www.packeteer.com.

Safe Harbor Clause

The statements contained in this press release that are not purely
historical are forward-looking statements within the meaning of
Section 21E of the Securities and Exchange Act of 1934, as amended,
including statements regarding Packeteer's expectations, beliefs,
intentions or strategies regarding the future. Forward-looking
statements include, but are not limited to, express or implied
statements regarding future revenues, revenue growth and
profitability, spending levels by existing and prospective customers,
the markets for our products, new product development, liquidity and
macro economic conditions. All forward-looking statements included in
this press release are based upon information available to Packeteer
as of the date hereof. Packeteer assumes no obligation to update any
such forward-looking statements. Forward-looking statements involve
risks and uncertainties, which could cause actual results to differ
materially from those projected. Actual results may differ materially
due to a number of factors including the perceived need for our
products, our ability to convince potential customers of our value
proposition, the costs of competitive solutions, continued capital
spending by prospective customers and macro economic conditions. These
and other risks relating to Packeteer's business are set forth in
Packeteer's Form 10-K filed with the Securities and Exchange
Commission on March 4, 2008, and Packeteer's Form 10-Qs and other
reports filed from time to time with the Securities and Exchange
Commission.

Packeteer, the Packeteer logo, PacketWise, PacketShaper,
PacketShaper Xpress, PacketSeeker, Intelligence Center, PolicyCenter,
ReportCenter, SkyX, iShared, Mobiliti, iShaper, IntelligenceCenter,
Raptor, and Talon are trademarks or registered trademarks of
Packeteer, Inc. in the United States and other countries. All other
products and services are the trademarks of their respective owners.

Gallagher Group Communications
Kevin Gallagher, 925-831-1041
kevin@gg-comm.com

Copyright Business Wire 2008