FirstAgain Gains Traction in Vacation Ownership Industry with Highly Competitive...

FirstAgain Gains Traction in Vacation Ownership Industry with Highly Competitive Consumer Loans for Timeshares, Fractionals and Destination Clubs

Online Consumer Lender Offers Excellent Credit Buyers Unsecured
Loans at Nearly Half the Rate of Conventional Timeshare Lending;
Developers Benefit from Expedited Financing
SAN DIEGO--(Business Wire)--
FirstAgain(R) LLC, an online consumer lender focusing on
individuals with excellent credit, is redefining the way vacation
ownership properties are financed with its AnythingLoan, a completely
paperless, unsecured loan that is an ideal alternative to more costly
and limited timeshare, fractional and destination club financing and
refinancing options.

FirstAgain is addressing the fast-growing vacation ownership
market by offering a convenient, competitively priced consumer loan
product. According to an annual benchmark study by
PricewaterhouseCoopers on behalf of the American Resort Development
Association (ARDA), the average interest rate on a timeshare loan is
14.1 percent. FirstAgain offers timeshare loans starting at 7.49
percent--nearly half the industry average and competitive even with
home equity alternatives that are becoming scarcer today given the
housing market woes and tightening lending standards.

"Financing options for vacation ownerships are limited and getting
more so every day," says Gary Miller, cofounder and CEO of FirstAgain.
"Not only does FirstAgain provide a revolutionary unsecured loan
product with a low interest rate, we are relentless in making sure we
provide our customers with their best lending experience ever."

When it came time for Larry Rubenstein of Holland, Pa., to
refinance one of his three timeshares, he turned to FirstAgain and
reduced overall costs substantially. "I was able to get a 7.99 percent
interest rate for an AnythingLoan, as opposed to the 12.99 percent
offered by a well-known timeshare resort, saving me about $3,000 over
the loan period," says Rubenstein. "Plus the money was in my account
the same day for a truly great loan experience."

According to Jim Tousignant, founder, president and CEO of
Ultimate Resort, the leader in the private luxury destination club
industry, FirstAgain empowers consumers with low-rate, hassle-free
loans at a time when there are fewer financing options. "FirstAgain's
AnythingLoan provides welcome relief to consumers who don't want to
use restricted home equity credit lines or high-interest personal
loans to cover the costs of club membership and dues payments," he
says. "By partnering with FirstAgain, Ultimate Resort can generate
more sales in a competitive environment while saving our members
thousands of dollars on destination club purchases."

FirstAgain's traction with consumers and developers is expected to
drive partnerships and triple-digit growth in loan originations this
year vs. last year. To date, the company has amassed thousands of
highly satisfied customers as it continues to gain ground in the
vacation ownership market along with other fast-growth industry
segments.

About FirstAgain

FirstAgain LLC is redefining consumer lending for individuals with
excellent credit. The San Diego-based company has developed a
completely paperless, online loan experience for applying, approving,
signing, funding and servicing unsecured personal loans. FirstAgain's
AnythingLoan can be used for any purpose, including home improvements,
vehicle purchases, educational and medical expenses, timeshares,
vacation ownerships, marine products, loan refinancing and anything
else. The AnythingLoan finance amounts range from $7,500 to $100,000
with low rates, same-day funding and an unparalleled customer
experience. FirstAgain was founded by the pioneering veterans of
PeopleFirst, a company which grew into the nation's largest online
auto lender prior to its sale to Capital One in 2001. The company
operates nationwide and has financial investments from Merrill Lynch
and Arsenal Capital Partners. For more information, please visit
www.firstagain.com.

FirstAgain LLC
Christie Huff
858-414-7846
christie.huff@firstagain.com

Copyright Business Wire 2008