''Test the True Power of Tax-Deferral'' with Jefferson National's Flat-Insurance...

''Test the True Power of Tax-Deferral'' with Jefferson National's Flat-Insurance Fee VA

Tax-Deferral Key to Saving More to Meet the Retirement Income
Challenge
NEW YORK & LOUISVILLE, Ky.--(Business Wire)--
On a mission to help Americans save more for retirement, Jefferson
National invites consumers and advisors to "Test the True Power of
Tax-Deferral" at http://www.jeffnat.com. This simple, unbiased, online
tool illustrates tax-deferral's true power to help meet the retirement
income challenge by comparing the performance of a taxable account
versus Jefferson National's Monument Advisor, the first variable
annuity with a flat-insurance fee of $20 per month(1)and the
industry's broadest selection of more than 175 underlying tax-deferred
funds.(2)

"As 76 million boomers approach retirement over the next two
decades, tax-deferral is vital for helping them confront two urgent
needs: how to save more--and how to make it last a lifetime," said
Laurence Greenberg, President and CEO of Jefferson National Life
Insurance Company. "Monument Advisor's flat-insurance fee preserves
the true power of tax-deferral, to outperform taxable accounts and
outdo traditional high-cost VAs, helping consumers accumulate more,
generate more retirement income, and leave a larger legacy."

The calculator leverages research from a recent white paper,
"Increasing Retirement Income through the Power of Tax-Deferral,"
co-authored by Professor Ira Weiss, Ph.D. of the University of Chicago
and Matthew Grove of Jefferson National. It concludes that
tax-deferral is crucial for accumulating more savings and generating
more retirement income, and that tax-deferral can outperform a taxable
account, even when capital gains taxes are at an all time low. The key
is using a low-cost, no-load tax-deferred investment platform, such as
a flat-insurance fee VA, after maxing-out contributions to vehicles
such as IRAs and 401(k)s. The paper further concludes that asset-based
fees associated with traditional VAs often negate the benefit of
tax-deferral.

"Jefferson National's flat-fee VA is a tax-deferred investing
platform with well diversified fund choices that allows me to manage
my clients' assets so they can accumulate more and reach their goals
faster," said John Ritter, CFP, CFS, founding partner and lead
financial advisor of Cincinnati-based Ritter Daniher Financial
Advisory, LLC, and Co-Chair of the 2008 NAPFA National Conference.
"This product has all the sub-account choices I need--with the
industry's lowest cost--on an investment platform that's adapted to
the way fee-based and fee-only advisors work."

"The real power of a tax-deferred VA with a flat-insurance fee and
4 times more funds is what it means over the long run--more money for
retirement, or for future generations, or to pass on to charity," said
Brendan T. Conry, ChFC, CLU, Founder and Principal Conry Asset
Management, LLC and Investment Advisor Representative, Commonwealth
Financial Network. "With Jefferson National, we've got clients saving
tens of thousands more each year."

To "Test the True Power of Tax Deferral," a user simply enters
distribution assumptions, time horizon, tax rates and portfolio
type--conservative, moderate, aggressive, active or custom--and the
calculator instantly demonstrates the difference between investing in
a low-cost tax-deferred variable annuity versus a traditional taxable
account. The calculator illustrates accumulated value at distribution
age, after tax income generated while keeping pace with inflation
during retirement years, any accumulated values that can be left to
beneficiaries, and rate of return comparing after tax cash flows.

In many cases the power of tax-deferral helps consumers accumulate
substantially more. For the average investor, when using a flat-fee
VA, a conservative portfolio can break even with a taxable account
after four years, a moderate portfolio can break even after ten years,
and an aggressive portfolio can break even after thirteen years. An
actively managed account typically breaks even after one year.

About Jefferson National Life Insurance Company

Jefferson National Life Insurance Company offers retirement
products for fee-based advisors and the clients they serve. Jefferson
National believes that simple, low-cost variable annuities should be
considered for a part of every American's retirement portfolio, and
we've made it our mission to help all Americans save more for
retirement by launching Monument Advisor, the first variable annuity
with a flat insurance fee. Jefferson National serves more than 60,000
customers nationwide, and is domiciled in Dallas, Texas with authority
in 49 states and the District of Columbia. To reach our advisor
support desk, please call 1-866-WHY-FLAT (1-866-949-3528). To learn
more, please visit www.jeffnat.com.

Important Disclosure:

An investor should carefully consider the investment objectives,
risks, charges and expenses of the investment before investing or
sending money. For a prospectus containing this and additional
information, please contact your financial professional. Read it
carefully before investing. The summary of product features is not
intended to be all-inclusive. Restrictions may apply. The contracts
have exclusions and limitations, and may not be available in all
states or at all times.

Variable annuities are investments subject to market fluctuation
and risk, including possible loss of principal. Your units, when you
make a withdrawal or surrender, may be worth more or less than your
original investment.

Variable annuities are long-term investments to help you meet
retirement and other long-range goals. Withdrawal of tax-deferred
accumulations are subject to ordinary income tax. Withdrawals made
prior to age 59 1/2 may incur a 10% IRS tax penalty. Jefferson
National does not offer tax advice. Annuities are not deposits or
obligations of, or guaranteed by any bank, nor are they FDIC insured.

Monument Advisor is issued by Jefferson National Life Insurance
Company (Dallas, TX) and distributed by Jefferson National Securities
Corporation, FINRA member. Policy series JNL-2300-1, JNL-2300-2.

Calculator Explanation and Limitations

The results of the comparison between a taxable account and a
tax-deferred account are designed to be hypothetical comparisons and
not actual predictions or projections of future results in the value
of your portfolio. You should use it in conjunction with advice from
your financial or tax planning advisor and not as the primary basis
for your investment decisions. The calculator is based on an analysis
of the historical performance of asset classes. Past performance does
not guarantee future results. Your actual performance, asset
allocation or trading patterns may differ from the values assumed by
the calculator, resulting in a different outcome from that calculated.
Certain asset classes are riskier than others, please consult your
financial advisor for more information. If your tax rate changes you
should update your choices in the calculator to reflect those changes.
The results provided by the calculator are based on the data as of the
date you enter it. Jefferson National Life Insurance Company does not
predict or guarantee future results.

Calculation Methodology

For both the taxable and the tax-deferred account, after-tax
dollars are contributed at the beginning of the period. In the taxable
account, all distributions are reinvested after-tax and basis grows as
reinvestments are made. When shares are sold, basis is reduced
according to the average-cost method.

In the tax-deferred account, account value grows at the rate of
the underlying investment's total return, but basis remains static at
the initial investment level. When withdrawals are made, all gains are
returned, taxed at the investors' ordinary income rate, before any
principal is withdrawn. The tax-deferred account has a flat $240/yr
insurance fee.

If the user chooses the "Active trader" option, all returns are
assumed to be in the form of short-term capital gains and basis grows
with account value. For non-Active Traders, the portfolio is
rebalanced annually for both the taxable and the tax-deferred account.

In the taxable account, withdrawal income is generated in the
middle of the year by retaining after-tax distributions and then
selling additional shares as necessary. In the tax-deferred account,
withdrawal income is generated in the middle of the year by
withdrawing the necessary amount. Although not represented by the
calculator, withdrawals from the tax-deferred account made prior to
age 59 1/2 may produce a tax penalty. All dollar values in the
calculator are expressed as nominal values.

For both the accumulation period and the withdrawal period, tax
rates on dividend income, long-term capital gains and short-term
capital gains are set by the user's choice of an ordinary income rate.
The calculator assumes that the tax rates currently scheduled to
expire December 31, 2010, under the Jobs and Growth Tax Relief
Reconciliation Act of 2003, will in fact expire. Lower maximum tax
rates on capital gains and dividends would make the investment return
for the taxable investment more favorable, thereby reducing the
difference in performance between the accounts shown. In addition to
federal taxes, the calculator assumes a state tax rate of 5.4%, which
is the average across all states. Local taxes are not included.

The allocation of asset class returns between NAV return, interest
income yield, dividend yield, realized long-term capital gains yield
and realized short-term capital gains yield was gathered using data
from the CRSP US Mutual Fund Database (MF)(C) 2007 Center for Research
in Security Prices (CRSP(R)) at Chicago GSB, The University of
Chicago. For each asset class, distribution data reflects the average
of all mutual funds available during the 35 year period ending in
2006, adjusted for splits. Annualized asset class total returns are
based on the average total return described in Ibbotson's "Stocks,
Bonds, Bills, and Inflation" for the eighty year period 1926-2006,
less the cost of the mutual funds in the CRSP sample. Although there
may be differences between the underlying expenses of the funds in the
taxable account and the tax-deferred account, fund expenses are
assumed to be identical and returns are net of expenses. These returns
are purely hypothetical and do not represent the actual growth rate of
any specific portfolio or annuity.

(1)Jefferson National's Monument Advisor has a $20 flat insurance
fee on more than 97% of our underlying funds. Certain funds also have
a transaction fee ranging from $19.99 to $49.99 per transaction,
depending on the number of transactions per year. See the prospectus
for details. Like other variable annuities, the customer pays fees of
the underlying funds selected (currently ranging from 0.23% - 2.72%;
except for Rydex VT Inverse Gov't Long Bond Fund which is currently
5.12%) plus the fees of any advisor hired. The range of underlying
fund fees reflect the minimum and maximum charges after contractual
waivers that have been committed to through at least May 1, 2008.

(2)The average variable annuity has 38 underlying fund options
according to Morningstar data as of 12/31/07.

Jefferson National Life Insurance Company
Deborah Newman, 212-220-5862
Director Corporate Communications
dnewman@jeffnat.com

Copyright Business Wire 2008