MySpace Partners with mBlox to Offer Text Message Alerts Across Major U.S. Wireless...

MySpace Partners with mBlox to Offer Text Message Alerts Across Major U.S. Wireless Service Providers

Partnership with mBlox Will Expand Mobile Alerts Service To Reach
More Than 90% of MySpace Users
LOS ANGELES & SUNNYVALE, Calif.--(Business Wire)--
MySpace, the world's most popular social network, and mBlox, the
world's largest mobile transaction network, today announced that
MySpace's text message alert program is now available to millions of
users from the following wireless service providers: Verizon Wireless,
T-Mobile USA, Alltel Wireless, U.S. Cellular, and Virgin Mobile USA.
MySpace's text message alerts provide users near real-time
notification of new messages, friend requests, comments and other key
activity within their MySpace profiles.

With the addition of five major carriers to distribute MySpace
alerts via mBlox, more than 90 percent of MySpace users are now able
to receive these alerts. MySpace users can register for MySpace text
message alerts by logging into http://www.myspace.com, then clicking
the "Text Alerts" link displayed on the User Homepage.

"MySpace users have come to depend on our text message alerts for
instant notification when family and friends reach out to them on
MySpace," said Brandon Lucas, senior director of mobile business
development, MySpace. "This partnership with mBlox brings us a step
closer to fulfilling our vision of empowering MySpace users to stay
connected with their community wherever they are, whenever they like."

"SMS text messaging is expanding its reach into all aspects of our
daily lives and this is an example of how mobile messaging is
enhancing the consumer experience in social networking," said Steve
Livingston, chief marketing officer of mBlox. "We are delighted to be
entrusted to deliver tens of millions of mobile alerts per month to
MySpace users when they are on the go."

This announcement comes on the heels of several recent
developments in MySpace's growing mobile business, including the
official launch of the free, ad-supported MySpace Mobile Website
(m.myspace.com) and a direct distribution deal with Sprint, both
announced last week.

About MySpace

MySpace, a unit of Fox Interactive Media Inc., is the premier
lifestyle portal for connecting with friends, discovering popular
culture, and making a positive impact on the world. MySpace has
created a connected global community by integrating web profiles,
blogs, instant messaging, e-mail, music streaming, music videos, photo
galleries, classified listings, events, groups, college communities,
and member forums. MySpace's international network includes more than
20 localized community sites in the United States, Brazil, Canada,
Latin America, Mexico, Austria, Denmark, Finland, France, Germany,
Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden,
Switzerland, Australia, India, Japan, and New Zealand. Fox Interactive
Media is a division of News Corp. (NYSE:NWS - News, NWS.A - News;
ASX:NWS - News, NWSLV - News).

(1) Among the top 2000 domains comScore Media Metrix, February
2008. For more information on comScore Networks, please go to
http://www.comscore.com

About mBlox

mBlox is the world's largest mobile transaction network. The
company specializes in simplifying the complexities, commercial and
technical, of mobile billing and message transmission for our clients.
Via a carrier-grade network, mBlox enables companies to communicate
with mobile subscribers on more than 500 carriers in 180 countries,
millions of times each day. The company has U.S. headquarters in
Silicon Valley, with EMEA headquarters in London, Asia headquarters in
Singapore and offices around the world. For further information, visit
www.mBlox.com.

McGrath/Power Public Relations for mBlox
John Kreuzer, 408-727-0351
johnk@mcgrathpower.com
or
MySpace
Tracy Akselrud, 310-969-2813
takselrud@myspace.com

Copyright Business Wire 2008