ON Semiconductor Launches Next Generation Audio Processor for Portable Communication...

ON Semiconductor Launches Next Generation Audio Processor for Portable Communication Devices

BelaSigna 300 Delivers Superior Audio Clarity without Compromising
Size or Battery Life
PHOENIX--(Business Wire)--
ON Semiconductor (Nasdaq: ONNN), a global leader in efficient
power solutions, has announced the latest member in its BelaSigna
family of audio processors - formerly offered by AMI Semiconductor.
BelaSigna 300, an ultra-low-power high-fidelity audio processor,
targets portable communication devices such as mobile phones,
hands-free kits (HFKs) for automobiles, and wireless headsets.

BelaSigna 300 is the ideal solution for communication device
manufacturers and audio processing algorithm developers looking to
improve audio clarity. The device's unique, patented dual-core
architecture enables multiple advanced audio algorithms, such as echo
cancellation and noise reduction, to run simultaneously while
maintaining ultra-low power consumption.

A 24-bit open-programmable DSP core and a highly configurable
accelerator signal processing engine enable BelaSigna 300 to deliver
the flexibility of a generic DSP with the power consumption and size
of a fixed function ASIC. The addition of advanced analog audio inputs
combined with the 24-bit signal path allows for superior audio
quality. BelaSigna 300 can be designed into new or existing designs
with little or no impact on the overall form-factor of the
communication device.

"The BelaSigna 300 is the next step in our strategy to provide the
best audio quality with the smallest, most capable audio processors at
the lowest power consumption," said Michel De Mey, senior director of
ON Semiconductor's hearing and audio solutions group.

"Moving to a 24-bit datapath architecture combined with an overall
reduction in power consumption will allow our customers to perform
more signal processing," said David Coode, manager of ON
Semiconductor's audio solutions team. "While portable electronics
form-factors continue to shrink, sound quality will continue to
improve."

"Customer demands for very high quality audio in all types of
portable communication devices are fueling the need for audio
processors with extended compute capability and very low power
dissipation," said Jordan Selburn, principal analyst at iSuppli
Corporation, El Segundo, California. "This will be a very attractive
market for companies selling audio processing subsystems for the
foreseeable future."

To complement BelaSigna 300, ON Semiconductor is also releasing an
advanced, full-duplex echo cancelling algorithm, specifically designed
for the new BelaSigna 300 architecture. The algorithm is applicable to
headset and hands-free kit manufacturers.

Portable Audio Device Trends

Legislation that prohibits the use of a handheld mobile phone
while driving is already passed or being considered in many countries
around the world, influencing hands-free kit and wireless headset
adoption. With the need for echo cancellation and noise suppression
due to the challenging sound environment of a vehicle, there is an
increased burden on the audio processing systems within those devices.
Similarly, mobile phone users are often faced with situations where
they are not clearly heard in noisy environments. Consumers are
demanding better sound quality, which in turn requires equipment
manufacturers and system designers to integrate more advanced audio
processing capabilities into their portable audio devices. Often this
must be accomplished in a smaller form factor while improving battery
life.

Pricing and Availability

The BelaSigna 300 audio processor is available in an RoHS
compliant 3.63 x 2.68mm WLCSP package. Samples are available now, with
production scheduled for the second quarter of 2008. BelaSigna 300
will be priced to facilitate design in consumer electronics
applications. Beta Evaluation and Development Kits (EDK) are currently
available, with final release scheduled for July. For more
information, please visit www.belasigna.com, or contact your local
sales representative.

About ON Semiconductor

With its global logistics network and strong product portfolio, ON
Semiconductor (Nasdaq: ONNN) is a preferred supplier of efficient
power solutions to customers in the power supply, automotive,
communication, computer, consumer, medical, industrial, mobile phone,
and military/aerospace markets. The company's broad portfolio includes
power, analog, DSP, mixed-signal, advance logic, clock management and
standard component devices. Global corporate headquarters are located
in Phoenix, Arizona. The company operates a network of manufacturing
facilities, sales offices and design centers in key markets throughout
North America, Europe, and the Asia Pacific regions. In March 2008, ON
Semiconductor acquired AMI Semiconductor and all products formerly
owned by AMIS. For more information, visit http://www.onsemi.com.

ON Semiconductor and the ON Semiconductor logo are registered
trademarks of Semiconductor Components Industries, LLC. All other
brand and product names appearing in this document are registered
trademarks or trademarks of their respective holders. Although the
company references its Web site in this news release, such information
on the Web site is not to be incorporated herein.

ON Semiconductor
Tamera Drake, 208-234-6890 (Marketing Communications)
tamera_drake@amis.com
Ken Rizvi, 602-244-5374 (Investor Relations)
ken.rizvi@onsemi.com

Copyright Business Wire 2008